Meta Appoints Cred’s Founder Kunal Shah As Head Of WhatsApp – BW Marketing World

Meta Appoints Cred’s Founder Kunal Shah As Head Of WhatsApp
BW Online BureauJun 22, 2026
Cathcart, who has led WhatsApp for seven years, will shift to a product development role within Meta, while Shah assumes leadership of the messaging app.

Meta has announced a leadership transition at WhatsApp, with longtime chief Will Cathcart stepping down after seven years at the helm of the messaging platform. He will be succeeded by Kunal Shah, Founder of Indian fintech company CRED

Meta CEO Mark Zuckerberg said Cathcart would take on a new role within the company focused on building products from the ground up

“Will’s been one of Meta’s most important and effective leaders, helping to bring WhatsApp to over 3 billion people and championing privacy for our community,” Zuckerberg said

He added that Cathcart had played a key role in WhatsApp’s growth and evolution over the past seven years and thanked him for his contributions to the platform

Cathcart will remain at Meta and work on developing new products. Zuckerberg said he was looking forward to continuing to work closely with him in his new role

Meta has named Kunal Shah as WhatsApp’s next leader. Explaining the appointment, Zuckerberg said Shah’s experience building technology products and scaling businesses made him a strong fit for the role

“Kunal built CRED into one of India’s most important technology companies, and he brings the kind of builder mentality and global perspective that will serve him well in running the world’s biggest messaging app,” Zuckerberg said

WhatsApp is currently used by more than three billion people globally and has become a key platform for both personal communication and business messaging. Under Shah’s leadership, Meta is expected to continue expanding WhatsApp’s role as a communication and commerce platform for consumers and businesses worldwide

“I look forward to working with Kunal to continue to make WhatsApp the best service for billions of people and millions of businesses,” Zuckerberg added

The appointment marks one of the most significant leadership changes at WhatsApp since Cathcart took over the business in 2019, following the departure of the app’s co-founders

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Source: www.bwmarketingworld.com