OpenAI Poaches Three Key Patreon Executives to Accelerate Push into Creator Monetization Add preferred source OpenAI has poached three senior executives from creator subscription platform Patreon, including co-founder and technology chief Sam Yam, former head of product Drew Rowny, and former head of engineering Shannon Ma. Yam will lead OpenAI’s creator product division and announced…
Samsung Galaxy and Content Creator Awards Invest in the Future of South Africa’s Creator Economy
We hear the same sentiment again and again (and again): social media saturation is leaving audiences overwhelmed and social media professionals burnt out. Like the number of tabs open in my Chrome browser, keeping up with all the information in our social feeds is unsustainable
How to break through social media saturation in a world of overwhelm Read Post »
You’re staring at a blank caption box, a Friday deadline, and two AI subscriptions on your credit card. Most social media teams open one or the other on reflex, but the two aren’t interchangeable. Each has its own strengths and blind spots, and each fits a different part of a real social media workflow
ChatGPT vs. Claude for Social Media Marketing Read Post »
The Lighthouse has appointed Simone Oliver as VP of editorial and programming and Jeremy Jankowski as VP of business development and partnerships, bringing two seasoned media and Creator Economy executives into key leadership roles as The Lighthouse continues to expand its programming, content, community, and commercial ecosystem
The Lighthouse Strengthens Leadership with 2 Creator Economy Hires | LBBOnline Read Post »
As everyday expenses continue to climb, TikTok DIY content has surged as an accessible and cost-effective alternative for consumers. Among the most viral trends is coffee making at home
FSU marketing expert explains how viral TikTok trends are shifting consumer habits Read Post »
Learn how to craft a TikTok UGC marketing campaign that instills trust with your target audience and encourages engagement with your brand
TikTok UGC Marketing Campaign Tips and Examples (2026) – Shopify Pakistan Read Post »
The era of top-down brand marketing is fracturing like never before. As digital subcultures decentralise influence, there is a shift away from selling a lifestyle to building communities of brand fans
BoF LIVE | The Fashion Brand’s Guide to Standing Out on TikTok Read Post »
National Gallery Singapore is handing its TikTok channel to an independent creator for four months, in a new residency designed to explore what museum storytelling can look like when an external creative voice is given sustained access to the institution
What if a creator, not a curator, ran the National Gallery Singapore’s TikTok? Read Post »
The Insta360 Luna Pro arrives with the kind of specification sheet designed to attract attention. It combines a one inch 8K sensor with a Leica Summicron lens, Dolby Vision recording, 10 bit I Log and built in timecode. Yet the feature that says the most about the camera may be far less dramatic on paper.…
Why Insta360 Luna Pro 2026 Targets the Creator Economy – Memeburn Read Post »
foodpanda has appointed TikTok Shop Malaysia’s integrated marketing lead Irene Foo as its new marketing director
foodpanda MY nabs former TikTok Shop Malaysia marketing lead Read Post »
TikTok rejected ads from Meta urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states, escalating a public fight between some of the world’s largest social platforms
TikTok rejects Meta ads pushing rivals to join child safety settlement Read Post »
What is the best SMM panel in Pakistan for social media marketing? Source: Daily News Hungary
What is the best SMM panel in Pakistan for social media marketing? Read Post »
The worlds of legacy entertainment and creator content are becoming ever more intertwined–and MIPCOM wants to be the nexus where they meet
The Creator Economy WTF is a ghost creator?  • September 9, 2026  • Ivy Liu
WTF is a ghost creator? Read Post »
The Creator Economy What’s in and out for creators heading into Q4  • September 8, 2026  • Ivy Liu
What’s in and out for creators heading into Q4 Read Post »
Member Exclusive Media Buying Briefing: Back-to-school brand spending on TikTok rises  • September 7, 2026  • Ivy Liu
Media Buying Briefing: Back-to-school brand spending on TikTok rises Read Post »
For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing
Social Media Management with Claude: The Complete Guide Read Post »
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