TikTok has become far more than a platform for viral beauty trends. As social commerce matures, the app is increasingly shaping how beauty products are discovered, launched, and purchased, with new research suggesting it is evolving into one of the UK’s most influential retail channels
TikTok Shop Becomes the UK’s Fourth-Largest Beauty Retailer Read Post »
Brew Interactive has appointed former TikTok executive Marie Jeffredo as client strategy lead, bolstering its strategic consulting capabilities as the independent agency continues to expand beyond marketing execution
Brew Interactive taps ex-TikTok exec to drive client strategy Read Post »
In the last two decades, Facebook has evolved from a simple social network into an accessible e-commerce and product discovery platform. Small businesses can leverage native tools like Facebook Marketplace and Facebook Ads to get their offerings in front of a wider local audience on a platform they’re already using.
How to Sell on Facebook: A Guide for Small Businesses Read Post »
Google Gemini has emerged as the clear leader in India’s AI-related creator ecosystem, significantly outperforming ChatGPT, Claude and Perplexity across influencer collaborations and social content, according to influencer intelligence platform Qoruz
Cathay Pacific has launched a social-led TikTok campaign titled “OMG, I’ve got to tell you about my flight,” ditching conventional airline marketing to spotlight genuine passenger experiences across the platform
Cathay Pacific showcases authentic passenger stories in new TikTok campaign Read Post »
Social media brand fails usually happen when companies lose sight of their audience or rush to jump on trends without understanding the context. In the push to stay relevant, it’s easy to post too quickly, misread the moment or miss something important in review
Top Social Media Fails & What Brands Can Learn Read Post »
Looking to spread the word about your business without spending a cent? No matter what type of business you operate, these free digital marketing tools can help boost your visibility and bring in new business. Restaurants, retailers, and service professionals alike can all benefit from these free digital marketing tools
Free Digital Marketing Tools to Grow Your Business Read Post »
A social media specialist is an expert who runs the social media accounts for businesses, creating content to promote their brand and engage with customers
What Is a Social Media Specialist? 2026 Career Guide Read Post »
Twenty years ago, India’s middle class had a fairly straightforward definition of success.
Passion to Pay Cheque: Creator Economy Is India’s New Middle-Class Pursuit Read Post »
On YouTube, the three-year-old firm Agentio is a leader in the realm of AI-powered creator advertising. Now, those capabilities are coming to Facebook and Instagram
Agentio’s AI-powered creator ads are coming to Facebook and Instagram – Tubefilter Read Post »
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Agentio Brings Automated Creator Advertising to Facebook and Instagram Read Post »
Meta has withdrawn a newly launched feature within its Muse Image AI image generation model after it drew criticism over privacy concerns and the use of public Instagram accounts in AI-generated images
Meta pulls Instagram’s Muse Image feature after privacy backlash Read Post »
Between running day-to-day operations and managing admin work, marketing is the last thing many small business owners want to worry about. And it’s not because they don’t think it’s important. Rather, it’s because they don’t always have the retaff to oversee elaborate campaigns
9 social media marketing tips for small business success Read Post »
TikTok has marked Pride Month in the Philippines with the return of its annual #ForYourPride campaign, combining music, creator education and community-building initiatives to support LGBTQIA+ creators and encourage authentic self-expression on the platform
TikTok backs LGBTQIA+ creator growth through music and mentorship Read Post »
The Creator Economy To manage 300,000 creators, Unilever automates everything but the relationship • July 10, 2026 • Ivy Liu
To manage 300,000 creators, Unilever automates everything but the relationship Read Post »
Every day, millions of people think, trade, and create in Kiswahili — in markets, classrooms, films, music, and code. Increasingly, it is also the language of Africa’s digital future. But for that future to be fair, Kiswahili has to have a real place online
How UNESCO is helping Kiswahili power Africa’s digital creator Read Post »
A two-month investigation into TikTok has reportedly found that accounts allegedly sharing AI-generated child sexual abuse material (CSAM) were able to bypass TikTok’s content moderation systems
TikTok called out for lapses in AI content moderation Read Post »
Brands now engage in witty banter on social media comments. Humor and relatability help brands feel more human online. Social listening shapes brand interactions in real-time. Representative image. Instagram is no longer a place for just doomscrolling. It’s for doomreading too. Users are now religiously scrolling through the comment section, reading the comments, not just…
What are brands doing on your Instagram comments? Read Post »
