Influencer marketing has moved from a nice-to-have to a core channel for Australian brands. Creators now shape what people watch, trust and buy, and the brands that partner with the right ones are pulling ahead
Influencer marketing in Australia: statistics and trends for 2026 Read Post »
Outsourcing complex tasks to AI agents is becoming more and more popular in social media management. Unlike traditional automation, agents can reason, make decisions, and take action across different steps of a task. This makes them a real time-saver, from creating content that sounds like you to pulling performance data and turning it into a…
AI Agents for Social Media Marketing: The Best Use Cases Read Post »
There is a buzzword heard across China: ‘neijuan’, or involution. A vicious cycle where everyone works harder, produces more, and innovates faster, only to see returns flatten
Escaping Social Media’s Cycle of Diminishing Returns | LBBOnline Read Post »
B2B marketing on TikTok: What you need to know By Constantine von Hoffman , Senior Editor, MarTech Published on January 6, 2026 • Last updated on January 9, 2026 • 15 minutes read
B2B marketing on TikTok: What you need to know | MarTech Read Post »
Our TikTok ads benchmarks report reviews common ad performance across brands using Triple Whale to monitor and maximize performance. This analysis includes over 5,900 brands for the period of August 1, 2025 to July 31, 2026
TikTok Ads Benchmarks by Industry (Updated 2026 Data) | Triple Whale Read Post »
A social media strategist develops and implements social media campaigns to build a business’s brand and online presence
What Does a Social Media Strategist Do? 2026 Career Guide Read Post »
Social media has become an essential part of how businesses build awareness, communicate with customers, and generate new opportunities. For companies entering competitive European markets such as Germany, having a social media strategy that combines creativity, audience understanding, consistent content, and measurable performance can be especially valuable
Why Smarkupp Studios Is Considered a Social Media Marketing Agency in Germany – Quorum Read Post »
The Creator Economy The case for and against the ‘programmatic-ification’ of the creator economy • August 27, 2026 • Ivy Liu
The case for and against the ‘programmatic-ification’ of the creator economy Read Post »
As more and more people shop online based on the recommendations of creators they follow and trust, affiliate marketing is not just a side gig for creators anymore. If you’re building a presence on Facebook, affiliate partnerships let you earn from your content while pointing your audience toward products or services worthy of their attention.
How to Do Affiliate Marketing on Facebook in 2026 Read Post »
This is a paid press release. Contact the press release distributor directly with any inquiries. True North Social
Malaysia’s creator economy is showing signs of becoming a more established earn more than the country’s monthly minimum wage
Malaysia’s creator economy moves beyond side hustle as income grows Read Post »
YouTube is changing what a “view” means and the move could force advertisers, creators and agencies to rethink one of the most widely used metrics in the creator economy
From views to value: YouTube’s metric shift challenges creator economics Read Post »
A social media marketing certification is a professional credential that validates your expertise and proficiency in an area of social media
6 Social Media Marketing Certifications for 2026 Read Post »
Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered…
Gen Z perspectives: Local flavours, AI watermarks and Instagram’s new look Read Post »
Gushcloud International is pushing further beyond influencer marketing and into entertainment production, co-producing a TikTok LIVE event featuring Snoop Dogg that the company claims generated 76 million in total livestream exposure
Gushcloud puts Singapore talent on Snoop Dogg’s stage with TikTok LIVE Read Post »
Meta Platforms is facing a landmark federal trial after 29 US states accused Facebook and Instagram of deliberately keeping children hooked on its platforms while failing to adequately protect young users
Meta rejects allegations Facebook, Instagram were designed to hook children Read Post »
Instagram has rolled out new parental support alerts globally, notifying parents using its supervision tools when their teen repeatedly searches for terms associated with suicide or self-harm within a short period
Instagram rolls out global alerts for teen self-harm searches Read Post »
Instagram has given its identity a refresh, updating its familiar wordmark for the first time in a decade with a cleaner, more contemporary take on its signature script. The new wordmark retains Instagram’s signature script, with subtle changes to its lettering and overall design
Instagram refreshes its wordmark, gets the internet (and brands) talking Read Post »
