We bring you top five news updates from the world of advertising, marketing, and business of brands
Storyboard18’s milestone | Meta’s first-ever CDO | WhatsApp under govt scanner Read Post »
The Sports Marketing Playbook Lay’s uses WhatsApp to create a group chat for World Cup fans • March 16, 2026 • Ivy Liu
Lay’s uses WhatsApp to create a group chat for World Cup fans Read Post »
Perplexity AI once lived inside WhatsApp. Millions of users texted a simple phone number and got instant, do, where it fell short, and why Meta pulled the plug
Perplexity AI WhatsApp Assistant Features Read Post »
Starting October 1 2026, anyone using WhatsApp as a platform to reach their target audience will becharged by Meta for outbound messages
Meta Wants to Charge for Social Impact WhatsApp Messages – ICTworks Read Post »
The EU has told Meta that it must allow AI chatbots operated by rival firms to use WhatsApp for free
EU orders Meta to open WhatsApp to rival AI chatbots Read Post »
Meta is pushing its own AI assistant, Meta AI, within WhatsApp. The app previously allowed third-party assistants such as ChatGPT, but these capabilities were restricted at the end of 2025. The company must now reinstate support for alternative services following an order from the European Commission
European Commission orders Meta to open WhatsApp to rival chatbots Read Post »
Build an AI-powered real estate assistant on WhatsApp using Strands Agents SDK and AWS End User Messaging
Meta’s AI agent for WhatsApp, Instagram, and Messenger is free to deploy right now — and that changes in 15 days. On August 1, 2026, per-token charges kick in for every conversation the Meta Business Agent handles, at a rate of $2.00 per million tokens, which Meta translates to roughly 4 to 5 cents per…
Meta Business Agent Billing Starts Aug 1: Free Test Window Ends in Days Read Post »
ChatGPT returned to WhatsApp across the European Economic Area on Sunday — not because Meta changed its mind, but because the European Commission forced it to, deploying one of the rarest enforcement instruments in EU competition law to prevent a dominant messaging platform from locking rival AI assistants out of a gateway to roughly half…
EU Antitrust Order Reopens WhatsApp to ChatGPT, Setting Precedent for AI Markets Read Post »
Meta, the Mark Zuckerberg-founded company and tech giant, is all set to give its rival AI chatbots free access to the social messaging service “WhatsApp.”
Meta AI rival chatbots gets free WhatsApp access Read Post »
ChatGPT is once again available directly in WhatsApp in the EU. OpenAI restored the service for the European Economic Area on July 13, after it had been unavailable for about half a year. You can access the assistant rate ChatGPT app
ChatGPT is back on WhatsApp, the EU forced Meta to do it Read Post »
Businesses juggling two phone numbers on WhatsApp no longer need a spare device to do it. WhatsApp Business beta for Android version 2.24.27.5 is rolling out multi-account support
WhatsApp Business can now run two accounts at once: Here’s how Read Post »
(Catch all the Business News, Breaking News, and Latest News Updates on The Economic Times.)
To enable small businesses with AI-powered customer support directly into the WhatsApp Business app, we’ve launched Business AI in India. Available in all native languages in India, this feature enables eligible businesses to respond to customer queries 24/7, capture leads, book appointments, and drive sales — without needing any additional tools or platforms
Introducing Business AI on WhatsApp for Small Businesses in India Read Post »
The AI-powered assistant is designed to let businesses run end-to-end customer service operations around the clock, without the overhead of large support teams
Meta Brings AI Business Agent to WhatsApp to Power 24/7 Customer Service Read Post »
WhatsApp is the most used messaging app in the world winning over WeChat, Facebook Messenger, and Telegram by a wide margin
10 Best WhatsApp Marketing Software to Send Bulk Messages (2026) Read Post »
WhatsApp reaches over 3 billion monthly active users worldwide — with more than 2 billion using it every day — making it the single most direct channel for customer communication at global scale. AWS End User Messaging Social gives you a managed API to send WhatsApp Business messages without building or maintaining your own WhatsApp…
Send WhatsApp Business messages with AWS End User Messaging Social | Amazon Web Services Read Post »
BRUSSELS, May 12 (Reuters) – Meta Platforms has offered to give rival AI chatbots free access to its social messaging service WhatsApp for a month while it discusses ways to resolve EU antitrust concerns, the U.S. tech giant said on Tuesday, in a move that could stave off a hefty fine
Meta Offers Free WhatsApp Access to Rival AI Chatbots Amid EU Inquiry Read Post »
