Gushcloud puts Singapore talent on Snoop Dogg’s stage with TikTok LIVE

Gushcloud International is pushing further beyond influencer marketing and into entertainment production, co-producing a TikTok LIVE event featuring Snoop Dogg that the company claims generated 76 million in total livestream exposure

The event provided a global platform for Singaporean singer-songwriter Iman Fandi, a Gushcloud artist, who performed the international debut of her new singleIt Is ahead of its release on 21 August

Fandi joined a lineup that included Filipino-Australian singer and actress Ylona Garcia, rapper Lady of Rage, Jane Handcock, Charlie Bereal, and Snoop Dogg’s children Kalvin Love and Princess Broadus. Snoop Dogg also performed under his DJ moniker DJ Snoopadelic, playing a selection of tracks including Drop It Like It’s Hot

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The Singapore-headquartered company co-produced “Superstar among friends: Broadus together” alongside Cordell Broadus, Death Row Games and CMC Shine SEA, the overseas arm of one of China’s entertainment groups and a global content partner of TikTok. Hosted by Boss Lady Entertainment, the invitation-only event was presented as part of TikTok LIVE Fest 2026

Held on 15 August at Snoop Dogg’s private creative compound in Los Angeles, the production reflects Gushcloud’s wider ambition to expand its role across the creation, production, distribution and commercialisation of entertainment, rather than focusing primarily on marketing creators and influencers

The move sees the company bringing together creators, live entertainment, digital platforms, technology and audiences as it looks to operate across areas traditionally occupied by entertainment companies, broadcasters, agencies and brands

Alongside the performances, the TikTok LIVE programme extended the event beyond the physical venue through a tour of Snoop Dogg’s 20,000-square-foot compound led by his son Cordell Broadus. Viewers were taken through spaces including its recording studios, games room and basketball court

The Singapore production team included livestream director Sheng Hong Lo, director of Poco Productions; production manager Ross Nasir, co-artistic director of How Drama; and show caller Rosie Putri, production manager of How Drama

Gushcloud’s expansion comes as the lines between influencer marketing, creator-led content and traditional entertainment continue to blur. According to figures cited by the company, the creator economy was valued at US$250 billion in 2023 and is projected to reach US$480 billion by 2027, with around 70% of creator income coming from brand deals

Global influencer marketing spend, meanwhile, reached an estimated US$32.55 billion in 2025, creating opportunities for creator-focused businesses to move beyond brand partnerships and into owning and producing entertainment experiences themselves

“‘Broadus together’ represents something fundamental about where entertainment is heading. At Gushcloud, we’ve had the distinct privilege of working alongside Snoop, Cordell and the Broadus family for multiple years,” said Althea Lim, co-founder and group CEO, Gushcloud International

She added, “When we can bring our Singaporean artists such as Iman Fandi to share the stage with legendary names such as Snoop Dogg, it allows our local artists to dream on a world stage and be discovered through large platforms such as TikTok in a meaningful way.” 

In tandem, Cordell Broadus, co-founder of Death Row Games said, “For me, this is all about ownership and bringing our culture to new spaces. ‘Broadus together’ brought the Death Row family and a whole room of artists and creators to the Compound, and teaming up with TikTok, Gushcloud and CMC Shine helped us put that in front of a global audience. That’s the kind of thing I want to keep building.”

Iman described the LA performance as another major milestone in a whirlwind period for her career, coming shortly after her involvement in NDP 2026 and a performance at the Istana, where she met the president. She added that performing at the “Broadus together” TikTok LIVE felt like an opportunity to take her career to a bigger international stage

The production also comes as TikTok continues to deepen its ties with the traditional entertainment industry, extending creator-led content and engagement beyond its own platform. Earlier this month, The Walt Disney Company partnered with TikTok on a global short-form content-sharing initiative that will bring creator-made videos inspired by Disney franchises onto Disney+. The first-of-its-kind agreement will begin as a pilot in the US in the coming months, with plans to expand into additional markets thereafter.

Under the partnership, participating creators who opt into the programme will have their Disney-themed TikTok videos featured both on TikTok and within the “Verts” section on Disney+, giving subscribers another way to discover creator content tied to Disney’s entertainment brands

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Source: www.marketing-interactive.com