Google Regional Differences In Search Experience

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Sep 8, 2026 – 11:08 am1
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Google has posted a new help document explaining the regional differences in the Google Search experience. This document includes information about search experiences available in certain countries, such as aggregator units, supplier units, and carousels

Google said, this is to “help publishers, businesses, and aggregators learn about the different regional search features available and understand the eligibility criteria and how to participate.”

This was launched along the DMA changes to the search results page. Google wrote, “Google is evolving the search results page for certain types of queries to provide new opportunities for Vertical Search Services (VSS), Comparison Shopping Services (CSS), direct suppliers, and content providers.”

This breaks down the feature, region and queries with filters on the page

Here is a screenshot of the page:

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Source: www.seroundtable.com