PM Modi’s three Instagram reels generated 836 million views, 960 million reach: Qoruz

Among cities, Delhi accounted for 13.13% of engagement, followed by Mumbai (10.77%), Bengaluru (7.09%), Pune (6.52%), Kolkata (5.86%) and Surat (5.10%), according to the report.

Prime Minister Narendra Modi’s three Instagram reels posted between July 23 and July 26 generated an estimated 836.38 million reel views, 64.58 million engagements and an estimated campaign reach of 0.96 billion, according to a report by creator intelligence platform Qoruz

The report analysed three reels posted during the four-day period and said they collectively received 48.65 million likes, 4.42 million comments and 11.52 million shares, with an overall engagement rate of 20.46%. The report lists one influencer account and three live posts for the campaign

According to Qoruz, the July 23 reel generated 396.3 million views, 456.87 million estimated reach, 20.2 million likes, 1.9 million comments and 7.70 million shares. The report lists its engagement rate at 28.39%

The July 24 reel recorded 273.6 million views, 312.56 million estimated reach, 15.6 million likes, 1.5 million comments and 2.42 million shares, with an engagement rate of 18.56%, according to the report

The July 26 reel registered 166.5 million views, 187.80 million estimated reach, 12.8 million likes, one million comments and 1.39 million shares. Qoruz lists its engagement rate at 14.42%

The report says 83% of engagement came from users aged 18 to 34 years. It states that the 25-34 age group accounted for 50.5% of engagement, followed by the 18-24 age group at 32.87%. Users aged 35-44 accounted for 10.34%, those aged 13-17 for 3.67% and those aged 45-64 for 2.63%

The report also states that the account added 3.3 million new followers over four days

Among cities, Delhi accounted for 13.13% of engagement, followed by Mumbai (10.77%), Bengaluru (7.09%), Pune (6.52%), Kolkata (5.86%) and Surat (5.10%), according to the report

Qoruz’s dashboard identifies the July 23 reel as the highest-engagement post, stating that it generated 29.88 million engagements and contributed 46.26% of the total engagement recorded across the three posts. The report also states that Maharashtra contributed 17.29% of campaign engagement

According to the report, comment sentiment was estimated to be 97.84% positive and 2.16% negative

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