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The 24-Hour Customer Is Here And Most Businesses Aren't Ready For Them

The 24-Hour Customer Is Here And Most Businesses Aren’t Ready For Them

VMPLNew Delhi [India], August 20: Customer expectations are changing. People increasingly expect businesses to respond quickly, directly and on the channel already in their hands. According to WhatsApp’s 2026 State of Business Messaging report, a Meta commissioned Kantar study across 22 global markets including India, 69% of consumers consider waiting on hold a waste of…

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