"No Account Theatre": Why WeRoad’s CMO Swapped Agency Presentations for a WhatsApp Group | LBBOnline

“No Account Theatre”: Why WeRoad’s CMO Swapped Agency Presentations for a WhatsApp Group | LBBOnline

As the inaugural European CMO of the Year Award approaches, LBB is speaking with the marketing leaders setting the benchmark for the region. Continuing our new Q&A series is Fabio Bin, chief marketing officer at WeRoad

“No Account Theatre”: Why WeRoad’s CMO Swapped Agency Presentations for a WhatsApp Group | LBBOnline Read Post »