South Korea’s Wisebirds Named TikTok’s Top-Tier ‘Premier Agency’ Partner — BigGo Finance

South Korea’s Wisebirds Named TikTok’s Top-Tier ‘Premier Agency’ Partner
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Wisebirds, a South Korean digital marketing firm listed on the KOSDAQ, has earned Premier Agency status—the highest tier in TikTok’s Marketing Partners (TMP) program. This marks the first top-tier certification since TikTok restructured its partner program into a two-tier system of Standard and Premier levels. Wisebirds became the first South Korean agency to join the TMP program in 2025 and has since run global campaigns for K-beauty brands and gaming companies. The firm has strengthened its creative capabilities through an in-house AI Studio and its proprietary creative solution, Advisor. It is also expanding into commerce by internalizing TikTok Shop consulting and operational expertise for North American and Southeast Asian markets, with plans to support the entire closed-loop shopping ecosystem under its enhanced Premier partnership.

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Wisebirds (273060), a South Korean digital marketing company listed on the KOSDAQ, announced on the 29th that it has obtained Premier Agency status—the highest tier in TikTok’s Marketing Partners (TMP) program. This is the first time a top-tier certification has been granted since TikTok overhauled its partner program into a two-tier system

TikTok has restructured its TMP program, which previously operated under a single tier, into Standard and Premier levels. The newly introduced Premier badge is awarded exclusively to the top 10% of agencies that have demonstrated operational performance and optimization capabilities above a certain threshold

Since becoming the first South Korean marketing agency to join the TMP program in 2025, Wisebirds has built a track record by running global TikTok campaigns for major South Korean companies, including K-beauty brands, as well as gaming companies. The company said the Premier certification serves as official recognition of its platform expertise and campaign performance

AI-powered creative capabilities are also cited as a key factor behind the selection. Wisebirds has established an AI Studio with in-house professional video production capabilities and has deployed its proprietary creative solution, “Advisor,” across advertising planning and production. The company has built a system that leverages AI across the full marketing spectrum—from branding campaigns aimed at raising brand awareness to performance campaigns designed to drive actual purchase conversions—enabling rapid delivery of ad creative tailored to platform user characteristics.

The company is simultaneously expanding into commerce. It has established a dedicated retail media organization internally and has internalized TikTok Shop onboarding consulting and operational expertise, focusing on North American and Southeast Asian markets. Building on the strengthened partnership from this Premier-tier designation, Wisebirds plans to provide one-stop support for the entire closed-loop shopping ecosystem—from media buying to product sales and payment.

Choi Ho-joon, co-CEO of Wisebirds, said, “Being selected as a top-tier Premier Agency after passing TikTok’s rigorous performance metrics and review standards is a meaningful achievement.” He added, “It is the result of external validation of our unmatched media buying expertise, proven creative production systems, and operational track record of maximizing advertisers’ return on investment.” He continued, “As a Premier partner, we will leverage our technology and infrastructure to deliver an evolved TikTok marketing experience to advertisers,” adding, “We will spare no effort in providing comprehensive support so that companies can engage closely with global TikTok users and achieve tangible business growth.”

TikTok’s partner program restructuring is interpreted as a strategy to concentrate greater authority and benefits on proven top-tier agencies within its advertising ecosystem. As the short-form video advertising market grows rapidly and commerce functionality through TikTok Shop becomes integrated, competition among agencies is intensifying. With Wisebirds securing the Premier tier first, industry observers expect the company to gain a competitive edge in winning global TikTok campaign contracts from South Korean companies.

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Source: finance.biggo.com