WhatsApp spotlights Nigerian small businesses in ‘Power your hustle with WhatsApp Business’ campaign

WhatsApp spotlights Nigerian small businesses in ‘Power your hustle with WhatsApp Business’ campaign

• Published 21 hours ago
• | 3 minutes read

WhatsApp spotlights Nigerian small businesses in ‘Power your hustle with WhatsApp Business’ campaign

• By Abimbola Mohammed

WhatsApp has launched ‘Power your hustle with WhatsApp Business’, a three-week campaign celebrating Nigerian small business owners and the everyday hustle behind their businesses

The campaign follows three small businesses in Lagos, Ibadan and Abuja, sharing the stories of the people behind them, the journeys that have shaped their businesses and how the WhatsApp Business app helps them connect with their customers and grow. The businesses spotlighted in the campaign include:

Edibles by Lera Ipapanu (Lagos): A snack brand reviving local snacks many people grew up loving, with modern packaging and convenient delivery. Founder Mosumola Oladoye says, “WhatsApp Business is the digital storefront of Edibles by Lera Ipapanu. One feature I love is the Catalog, because customers can browse our products, see prices and check available sizes.”

FHR Spices: FHR Spices is a Nigerian natural food seasoning brand in Ibadan, Oyo State, making healthy eating simple and enjoyable through carefully selected herbs and spices without artificial additives or preservatives. Founder Aminat Akinyemi says, “WhatsApp Business has become one of our most powerful tools for building relationships and driving sales. While I am  busy in production, the Meta Business Agent knows my product like I do, and it answers customer’s questions in a way that feels personal”.

Twinny’s Kitchen: Twinny’s Kitchen is a food processing company based in Abuja, producing high-quality, hygienically processed and packaged African food products for customers across Nigeria and the diaspora. Founder Augustina Onoriode says, “WhatsApp Business has helped me transform customer conversations into lasting relationships and it has become the biggest driver of Twinny’s Kitchen’s growth. With Lists, I organise my customers into groups like New orders, Follow up, Pending orders and Waybill”.

As their businesses have evolved, WhatsApp Business has become part of how the three founders chat with customers and run their businesses day-to-day. All three are using the recently announced Meta Business Agent, a new AI-powered assistant in the WhatsApp Business app. It can answer customer questions, recommend products and help move a sale along when an owner can’t get to their phone

Speaking about the campaign, Oluwasola Obagbemi, Head of Communications, Sub-Saharan Africa, Meta, said: “WhatsApp continues to be an important part of how business gets done in Nigeria, and we’re seeing business owners use it for far more than just messaging. The founders we’re spotlighting are finding new customers, answering questions quickly and making sales. With Meta Business Agent, business owners now have AI working alongside them, and we look forward to seeing how they use it to power their hustle.”

The stories of the three entrepreneurs will be told through documentary-style “day in the life” videos capturing the realities of running their businesses, featured across Meta Africa Facebook page and WhatsApp for Business’ social channels

Abimbola Mohammed, is Chief Correspondent and Senior Content Writer at Marketing Edge Publications. A multimedia journalist specializing in Integrated Marketing Communications, she has established herself as a trusted voice in Nigeria’s advertising industry through insightful analysis and compelling brand journalism. Her excellence has earned her Marketing Journalist of the Year at the Nigeria Marketing Awards three consecutive times (2023, 2024, 2025), Brand Journalist of the Year at ADVAN African Awards 2025, Best story on Youth Empowerment Nestle Nigeria Media Awards 2025 and Public Relations Journalist of the Year at LaPRIGA Awards 2024. She holds a Master’s in Corporate Communication from Rome Business School and is an associate member of ARCON and NIPR, with full membership in Chartered Institute of Sales and Customer Service Management (CISCSM).

Source: marketingedge.com.ng