Course Overview
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The Course Benefits



  •  Beginner         (3 Months)
  • Advanced         (3 Months)
  • Full program  (6 Months: Beginner and Advanced)

Course Fee:

  • Registration: 5000 CFA
  • Three-Month Program: 60,000 CFA
  • Six-Month Program: 110,000 CFA

 50% installment is allowed.

About this Course: This comprehensive training program in Google Digital Ads will equip you with the skills and knowledge needed to excel in the dynamic field of digital advertising, opening doors to exciting career opportunities and professional growth

Phase 1: Basics (3 Months)

  1. Introduction to Digital Marketing

    • Understanding the digital landscape
    • Importance of digital advertising
  2. Fundamentals of Google Ads

    • Account setup and navigation
    • Keyword research and selection
    • Ad copywriting best practices
  3. Google Ads Campaign Types

    • Search campaigns
    • Display campaigns
    • Video campaigns
    • Shopping campaigns
  4. Ad Extensions and Ad Formats

    • Utilizing ad extensions effectively
    • Creating compelling ad formats
  5. Bidding Strategies and Budget Management

    • Understanding bidding options
    • Budget allocation and optimization
  6. Campaign Optimization Techniques

    • Monitoring performance metrics
    • A/B testing and optimization strategies

Advanced Module (3 Months)

  1. Advanced Keyword Research and Competitive Analysis

    • Utilizing advanced keyword tools
    • Analyzing competitor strategies
  2. Remarketing and Audience Targeting

    • Implementing remarketing campaigns
    • Audience segmentation and targeting
  3. Advanced Campaign Settings and Optimization

    • Advanced targeting options
    • Utilizing advanced campaign settings for optimization
  4. Conversion Tracking and Attribution Models

    • Setting up conversion tracking
    • Understanding different attribution models
  5. Advanced Reporting and Analytics

    • Interpreting advanced reports
    • Data-driven decision-making
  6. Google Ads Automation and Scripts

    • Implementing automation features
    • Writing and deploying scripts for efficiency

Project Work: Students will work on real-life Google Ads campaigns throughout the course, implementing strategies learned in class and optimizing campaign performance. This will culminate in a comprehensive project where students will create and manage their own Google Ads campaign from start to finish.

Assessment: Regular quizzes, assignments, and a final exam will be conducted to assess students' understanding of the concepts taught in the course. Additionally, the project work will contribute significantly to the overall assessment.

Certification:  Upon successful completion of the course and passing the final exam, students will receive a certificate of completion in Google Digital Ads, which can be shared on professional networks such as LinkedIn.

Career Opportunities:

  • Digital Marketing Specialist
  • PPC Specialist
  • Campaign Manager
  • Digital Advertising Analyst
  • SEM Manager

Estimated Salary: The average salary for entry-level positions in digital marketing ranges from $40,000 to $60,000 per year, while experienced professionals can earn upwards of $100,000 annually, depending on location and expertise.

10 Benefits of the Training

  1. In-Demand Skills: Digital advertising skills are highly sought after in today's job market.
  2. Career Advancement: Opportunity to advance your career in the field of digital marketing.
  3. Practical Experience: Hands-on experience managing real campaigns will boost your resume.
  4. Certification: Obtain a recognized certification in Google Digital Ads, enhancing your credibility.
  5. Networking: Connect with industry professionals and peers during the training.
  6. Personal Branding: Build your personal brand as a digital marketing expert.
  7. Flexibility: Learn at your own pace with flexible online training modules.
  8. Job Security: Digital marketing skills are essential across industries, ensuring job security.
  9. High Earning Potential: Unlock opportunities for higher salaries with advanced skills.
  10. Global Reach: Digital marketing skills are applicable worldwide, offering opportunities for international careers.