Course Overview
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The Course Benefits



  •  Beginner         (3 Months)
  • Advanced         (3 Months)
  • Full program  (6 Months: Beginner and Advanced)

Course Fee:

  • Registration: 5000 CFA
  • Three-Month Program: 60,000 CFA
  • Six-Month Program: 110,000 CFA

 50% installment is allowed.

About this Course: The Comprehensive Digital Marketing and E-commerce Training Program is designed to equip participants with fundamental and advanced skills in digital marketing strategies, techniques, and e-commerce practices. The program spans six months, with the initial three months focusing on basics and the subsequent three months covering advanced topics.

Phase 1: Basics (3 Months)

Month 1: Introduction to Digital Marketing

  • Overview of digital marketing concepts and channels
  • Understanding the buyer's journey and customer personas
  • Introduction to digital marketing tools and platforms
  • Basics of search engine optimization (SEO) and keyword research

Month 2: Social Media Marketing Fundamentals

  • Introduction to social media platforms and their audience demographics
  • Creating engaging content for social media
  • Social media advertising basics (Facebook Ads, Instagram Ads)
  • Community management and engagement strategies

Month 3: Basics of E-commerce and Website Development

  • Introduction to e-commerce concepts and business models
  • Basics of website development (WordPress, Shopify)
  • Creating user-friendly e-commerce websites
  • Introduction to payment gateways and security

Phase 2: Advanced (3 Months)

Month 4: Advanced Digital Marketing Strategies

  • Advanced SEO techniques and strategies
  • Content marketing and storytelling
  • Email marketing automation and segmentation
  • Conversion rate optimization (CRO) techniques

Month 5: Advanced Social Media and Influencer Marketing

  • Advanced social media advertising strategies (targeting, retargeting)
  • Influencer marketing strategies and partnerships
  • Social media analytics and performance tracking
  • Crisis management and reputation management on social media

Month 6: Advanced E-commerce Optimization

  • Advanced e-commerce analytics and data-driven decision making
  • Implementing A/B testing and optimization strategies
  • Customer retention and loyalty programs
  • Mobile optimization and responsive design for e-commerce websites

Project Work: Throughout the program, participants will work on practical projects, including creating digital marketing campaigns, managing social media accounts, and optimizing e-commerce websites.


  • Regular quizzes, assignments, and case studies to assess understanding
  • Evaluation of project deliverables and campaign performance
  • Final project demonstrating proficiency in digital marketing and e-commerce strategies

Certification: Upon successful completion of the program and passing the final assessment, participants will receive a certificate of completion in Comprehensive Digital Marketing and E-commerce.

10 Benefits of the Training

  1. Enhanced Employability: Participants gain in-demand skills in digital marketing and e-commerce, making them attractive candidates for a wide range of job opportunities.
  2. Lucrative Career Opportunities: Proficiency in digital marketing and e-commerce opens doors to high-paying roles such as digital marketing manager, e-commerce manager, and social media strategist.
  3. Increased Brand Visibility: Digital marketing techniques help businesses increase their online visibility and reach a wider audience across various digital channels.
  4. Targeted Marketing: Digital marketing allows businesses to target specific audiences based on demographics, interests, and behaviors, resulting in more effective and efficient marketing campaigns.
  5. Improved Customer Engagement: Social media and content marketing strategies enable businesses to engage with their audience in meaningful ways, building brand loyalty and trust.
  6. Scalability and Growth: E-commerce platforms provide businesses with opportunities for scalability and growth by reaching new markets and expanding their online presence.
  7. Data-Driven Decision Making: Digital marketing and e-commerce analytics provide valuable insights into customer behavior and preferences, enabling businesses to make informed decisions and optimize their strategies.
  8. Cost-Effectiveness: Digital marketing campaigns can be more cost-effective than traditional marketing methods, allowing businesses to achieve better ROI and allocate their budgets more efficiently.
  9. Global Reach: E-commerce enables businesses to reach customers worldwide, breaking down geographical barriers and tapping into new markets.
  10. Entrepreneurial Opportunities: Digital marketing and e-commerce skills empower individuals to start and grow their own online businesses, pursuing entrepreneurial endeavors and achieving financial independence.