Course Overview
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The Course Benefits
DIGITAL MARKETING AND E-COMMERCE TRAINING
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50% installment is allowed. |
About this Course: The Comprehensive Digital Marketing and E-commerce Training Program is designed to equip participants with fundamental and advanced skills in digital marketing strategies, techniques, and e-commerce practices. The program spans six months, with the initial three months focusing on basics and the subsequent three months covering advanced topics.
Phase 1: Basics (3 Months)
Month 1: Introduction to Digital Marketing
- Overview of digital marketing concepts and channels
- Understanding the buyer's journey and customer personas
- Introduction to digital marketing tools and platforms
- Basics of search engine optimization (SEO) and keyword research
Month 2: Social Media Marketing Fundamentals
- Introduction to social media platforms and their audience demographics
- Creating engaging content for social media
- Social media advertising basics (Facebook Ads, Instagram Ads)
- Community management and engagement strategies
Month 3: Basics of E-commerce and Website Development
- Introduction to e-commerce concepts and business models
- Basics of website development (WordPress, Shopify)
- Creating user-friendly e-commerce websites
- Introduction to payment gateways and security
Phase 2: Advanced (3 Months)
Month 4: Advanced Digital Marketing Strategies
- Advanced SEO techniques and strategies
- Content marketing and storytelling
- Email marketing automation and segmentation
- Conversion rate optimization (CRO) techniques
Month 5: Advanced Social Media and Influencer Marketing
- Advanced social media advertising strategies (targeting, retargeting)
- Influencer marketing strategies and partnerships
- Social media analytics and performance tracking
- Crisis management and reputation management on social media
Month 6: Advanced E-commerce Optimization
- Advanced e-commerce analytics and data-driven decision making
- Implementing A/B testing and optimization strategies
- Customer retention and loyalty programs
- Mobile optimization and responsive design for e-commerce websites
Project Work: Throughout the program, participants will work on practical projects, including creating digital marketing campaigns, managing social media accounts, and optimizing e-commerce websites.
Assessment:
- Regular quizzes, assignments, and case studies to assess understanding
- Evaluation of project deliverables and campaign performance
- Final project demonstrating proficiency in digital marketing and e-commerce strategies
Certification: Upon successful completion of the program and passing the final assessment, participants will receive a certificate of completion in Comprehensive Digital Marketing and E-commerce.
10 Benefits of the Training
- Enhanced Employability: Participants gain in-demand skills in digital marketing and e-commerce, making them attractive candidates for a wide range of job opportunities.
- Lucrative Career Opportunities: Proficiency in digital marketing and e-commerce opens doors to high-paying roles such as digital marketing manager, e-commerce manager, and social media strategist.
- Increased Brand Visibility: Digital marketing techniques help businesses increase their online visibility and reach a wider audience across various digital channels.
- Targeted Marketing: Digital marketing allows businesses to target specific audiences based on demographics, interests, and behaviors, resulting in more effective and efficient marketing campaigns.
- Improved Customer Engagement: Social media and content marketing strategies enable businesses to engage with their audience in meaningful ways, building brand loyalty and trust.
- Scalability and Growth: E-commerce platforms provide businesses with opportunities for scalability and growth by reaching new markets and expanding their online presence.
- Data-Driven Decision Making: Digital marketing and e-commerce analytics provide valuable insights into customer behavior and preferences, enabling businesses to make informed decisions and optimize their strategies.
- Cost-Effectiveness: Digital marketing campaigns can be more cost-effective than traditional marketing methods, allowing businesses to achieve better ROI and allocate their budgets more efficiently.
- Global Reach: E-commerce enables businesses to reach customers worldwide, breaking down geographical barriers and tapping into new markets.
- Entrepreneurial Opportunities: Digital marketing and e-commerce skills empower individuals to start and grow their own online businesses, pursuing entrepreneurial endeavors and achieving financial independence.
