Best SEO Agencies Named by semfirms.com for August 2026
Press ReleaseAugust 19, 2026
SEM Firms has curated a list of popular top SEO Firms for August 2026
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semfirms.com, a popular independent authority on Search Engine Marketing vendors, has recognizes the list of August 2026 of the best SEO Agencies.

LOS ANGELES, CA, August 19, 2026 /24-7PressRelease/ — semfirms.com has listed the top search engine optimization firms in August 2026. According to a detailed evaluation process, all companies have been listed as a best firm. With SWOT analysis, SEM Firms made a strategic planning technique to identify strengths, weaknesses, opportunities as well as threats associated with the competition. Apart from this, they also check out the SEO companies’ ability to attaining organic results for their audience.SEO Agencies in United States are:
Funnel Boost Media
9thCO Inc.
Alt Media Studios
Avenue 25
405 Media Group
Epidemic Marketing
To learn more about the top SEO Agencies in USA visit: https://www.semfirms.com/seo-firmsSEO Agencies in Canada are:
Let’s Get Optimized
The Status Bureau
Geeks on the Beach – Web Agency
9thCO Inc.
To learn more about the top SEO Agencies in Canada visit: https://www.semfirms.com/ca/seo-firmsSEO Agencies in United Kingdom are:
Sudlow Marketing
Weblinx
Atomic Digital Marketing
To learn more about the top SEO Agencies in UK visit: https://www.semfirms.com/uk/seo-firmsSEO Agencies in Australia are:
Digital Hitmen
Opollo
Newpath web
To learn more about the top SEO Agencies in Australia visit: https://www.semfirms.com/au/seo-firms
semfirms.com has researched the best SEO agencies across the globe. According to meticulous research, they find out the best SEO firm’s strategies to execute defiant on-page and off-page SEO techniques to assist customers to enhance the quality of organic traffic.
On top of that, they use a possessive approach to identify each SEO agency to be included in the list respectively. SEM Firms technical team has been taken their client’s testimonials to check whether they are providing quality services or not.
The main process is involved in determining the benchmarking services they offer. In this process, the company analyses a total of 5 areas of 3rd party resources, customer references, and evaluation in the digital marketing industry. Here are listed five areas:
• Client Reviews
• Keyword analysis
• On-page optimization
• Off-page optimization
• Reporting methodssemfirms.com is a leading North American digital marketplace leader and a popular independent authority on SEM vendors. The company is growing day by day in terms of listing research conducted and authenticated reviews based on the latest business trends. The SEM Firms main aim is to identify as well as list those firms or individuals offering the best digital marketing services throughout the world.
There are lots of visitors who are visiting this website throughout the world. SEM Firms conduct surveys as well as research on industry’s technologies and trends to help you make a perfect decision.# # #

Contact Information

SEM Firms

semfirms.com

Los Angeles, California

United States

Telephone: Confidential

Email: Email Us Here

Website: Visit Our Website

Blog: Visit Our Blog

Follow Us:fbinstax
seo firms in united statesbest seo firmstop seo agencies in ukbest seo agency in canadaseo agencies in USAsemfirms.com

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Paradigm shift in cybersecurity seen as defender, attacker are AI-enabled

There is a paradigm shift happening in the cybersecurity domain as entry barriers for attacks have reduced because of artificial intelligence, says 63SATS Cybertech CEO Srinivas L

Srinivas L, joint managing director and chief executive officer at 63SATS Cybertech
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Srinivas L, joint managing director and chief executive officer at 63SATS Cybertech

Ajinkya KawaleMumbai3 min read Last Updated : Aug 19 2026 | 6:37 PM IST

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Cybersecurity is expected to gain greater importance as artificial intelligence (AI) agents scale up and enterprises look to address emerging challenges from the adoption of large language models (LLMs), said Srinivas L, joint managing director and chief executive officer at 63SATS Cybertech, in an interview with Ajinkya Kawale. Edited excerpts:
 
What are the key cybersecurity themes emerging for enterprises in an age where artificial intelligence (AI) can potentially exploit vulnerabilities?
 
If you look at cybersecurity from a macro perspective, there is a paradigm shift that’s happening. Be it for consumers, enterprises, or governments, all of them have been affected by cyber attacks in the past. In the past three years, AI has gradually crept in and there is a situation where the attack surface and defence surface are both enabled by AI. Entry barriers for an attacker have reduced. An attacker can get an AI package and launch phishing attacks on users, which applies to fake audio and video calls, where the entire spectrum is getting covered by these multi-modular large language models (LLMs).
 
How is it different today than the previous years?
 
For the last two decades, enterprises have been deploying what was called state-of-the-art security in data leakage prevention systems or cloud security posture management, including other expensive solutions. Today, the problem is where an individual is passing confidential company information to the internet via any popular LLMs. Confidential information is likely being trained by the LLM provider. This is called Shadow AI (use of AI tools, applications, or models by employees without the approval, oversight, or visibility of an organization’s IT and security teams). We are solving customer problems around that. This includes getting solutions from the market, educating enterprises about this issue, enabling proof of concepts, doing a gap assessment, and showing how their confidential information is going out, and then getting them to deploy the solution in their network.
 
Do you think the answer to Shadow AI is enterprises building small models themselves for internal use?
 
Not everyone can afford to run their small language models (SLMs) or LLMs. What we do there is look at the security portion of the company, their roadmap towards certain plans. If they want to deploy their own model, what are inherent security challenges? How clean is the data pipeline that you use to train your internal AI? Is that being injected with any malicious data? How are you creating your prompt engineering structure? One of the services that’s very important an enterprise takes up is how do you do a very clean deployment. It is important to ensure identity management, not only for humans but also agents need identification.
 
How do you establish identities for AI agents?
 
We are creating an infrastructure for establishing digital identity for non-human agents. That includes managing that life cycle of that identity carrying every data that that AI agent handles if it goes rogue. It also includes compliance, usage of tokens, metering their usage, among other things. Also, focus on what are the policies that need to be implemented, and which platform will be used to implement.
 
What do enterprises expect when it comes to non-human agents’ compliance?
 
For non-human agents, there are proofs-of-concept that enterprises have deployed. We provide services to plan, architect, develop, and implement the project. Enterprises want to restrict open usage by agents. We are focused on what happens if an agent goes rogue, what are the compliance checks involved, token and identity management, and eventually the entire spectrum of the life cycle of non-human agents. 
 
Topics :cybersecurityartifical intelligence

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Meta faces major US trial over claims Facebook, Instagram harmed young users

Meta Platforms is facing a landmark federal trial after 29 US states accused Facebook and Instagram of deliberately keeping children hooked on its platforms while failing to adequately protect young users

The states are seeking potentially tens or hundreds of billions of dollars in penalties and changes to how Meta operates its services. The trial began in Oakland, California, on Tuesday and is expected to last six weeks

California, Colorado, Kentucky and New Jersey are leading the case. They allege that Meta designed Facebook and Instagram to maximise engagement among young users, contributing to anxiety, depression and suicide, while misleading the public about the safety of its platforms

All 29 states have also accused Meta of improperly collecting and using children’s personal data in violation of federal law

During opening arguments, California Deputy Attorney General Megan O’Neill alleged that Meta’s business model focused on increasing user engagement, collecting data and concealing the risks associated with its platforms. She said the company specifically sought younger users and studied how they responded to online stimuli

Meta’s lawyer Paul Schmidt rejected the allegations. He acknowledged that some social media users face difficulties but argued that research does not establish a clear link between adolescent social media use and poor well-being

Schmidt also said Meta CEO Mark Zuckerberg shares the company’s goal of improving its services, arguing that the company has no interest in making products users dislike or find harmful

The case could lead to major changes to Facebook and Instagram. The four lead states want Meta to remove features such as likes and infinite scrolling, introduce time limits for younger users and strengthen restrictions intended to keep children under 13 off the platforms

The jury is expected to issue an advisory verdict, while US District Judge Yvonne Gonzalez Rogers will determine Meta’s liability. If Meta is found liable, she could impose civil penalties and order changes to its platforms

Meta has said the states could seek as much as $1.4 trillion in penalties. State attorneys general have said the figure could instead be closer to $200 billion

Former Meta safety engineer Arturo Bejar became the states’ first witness after opening arguments. Bejar has previously testified against Meta and has alleged that the company’s child safety systems were inadequate

He told jurors that products, including Reels, were launched without safety receiving sufficient consideration. He also described Meta’s approach to identifying children under 13 as inadequate

Meta had sought to block Bejar’s testimony over allegations that he deleted Signal messages involving former employees, but Judge Rogers rejected the request

Zuckerberg and Instagram chief Adam Mosseri are expected to testify during the trial. The lawsuit began in 2023, two years after former Meta employee and whistleblower Frances Haugen told a US Senate committee that the company knew its products posed risks to children

Meta and other social media companies, including Snap, ByteDance and Alphabet, are facing thousands of lawsuits over alleged harm to young users

Earlier this month, a New Mexico judge ordered Meta to pay $567 million to address teenagers’ mental health after the state’s attorney general pursued claims against the company. A separate case brought by Tennessee over similar allegations involving Instagram is also underway

Follow Storyboard18 on Google for the latest and breaking brand marketing and industry updates, along with in-depth coverage of digital news. Stay informed with the latest perspectives only on Storyboard18.
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Pakistani freelancers log over $175m in July

MG News| August 19, 2026 at 06:30 PM GMT+05:00

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August 19, 2026 (MLN):  Pakistani freelancers generated more than $175 million in foreign
exchange during July 2026, the first month of the current financial year

Export receipts from
freelance services rose to $175.439 million in July 2026, compared with
$120.556 million in the same month last year, an increase of $54.883 million,
or around 45.5%, according to data released by the State Bank of Pakistan
(SBP)

The
break-up showed IT services contributed $106.778 million to freelance earnings
during the month, up from $89.872 million a year earlier, while non-IT services
generated $68.661 million against $30.684 million in July 2025

Chairman of
the Pakistan Freelancers Association (PAFLA) Ibrahim Amin said that freelance
export receipts had maintained a steady growth trajectory, though he noted the
sector would need to sustain growth of more than 50% in the coming months to
post a substantial increase by the close of the financial year, according to a press
release issued

He said
freelancing remained one of the best avenues for young people and students to
earn online, adding that they would need to build in-demand technical and soft
skills, including business development, communication and client management, to
compete on international freelancing platforms

Ibrahim
Amin said the government and private sector had been working together to expand
skills development opportunities for young people, helping them acquire the
relevant expertise to enter the digital workforce

He further
noted that the first-ever freelancers’ awards, jointly instituted by PAFLA and
the Pakistan Software Export Board (PSEB), would help recognise freelancers’
contribution to the economy and encourage more young people to explore
opportunities in the digital space

He added
that such initiatives were expected to motivate students and young
professionals to take up freelancing and other forms of online work as
sustainable income arnings

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  • In recent months, Coursera reported above-market sales growth of 15.1% annually over the last three years and earnings per share rising 68% annually, alongside guidance pointing to very large expected sales growth of 68% over the next twelve months.
  • This combination of stronger earnings growth than revenue and an aggressive revenue outlook highlights how Coursera is improving its operating model while pursuing rapid expansion.
  • Next, we’ll examine how Coursera’s rapid earnings per share growth shapes the company’s broader investment narrative and future risk-reward profile.

Capitalize on the AI infrastructure supercycle with our selection of the 56 best ‘picks and shovels’ of the AI gold rush converting record-breaking demand into massive cash flow

Coursera Investment Narrative Recap

To own Coursera, you need to believe that digital upskilling and online credentials can support strong, scalable revenue growth while the company moves closer to profitability. The recent update of 15.1% annual sales growth and 68% annual EPS growth, alongside guidance for 68% sales growth over the next year, reinforces earnings momentum as the key near term catalyst. However, it does not materially change the biggest risk today, which remains pressure on pricing and margins from intense competition and free alternatives.

The most relevant recent announcement here is Coursera’s updated full year 2026 revenue guidance of US$1,220 million to US$1,245 million, following Q2 2026 sales of US$298.6 million. That guidance sits alongside a wider net loss, reminding investors that rapid top line expansion is still coming with meaningful losses. How Coursera balances this faster growth guidance with the need to improve unit economics will likely influence how durable today’s earnings trajectory really is.

Yet behind the strong growth headlines, investors should also be aware of how rising competition could pressure Coursera’s pricing power and content differentiation

Read the full narrative on Coursera (it’s free!)

Coursera’s narrative projects $911.0 million revenue and $110.4 million earnings by 2029. This requires 5.6% yearly revenue growth and a $174.1 million earnings increase from -$63.7 million today

Uncover how Coursera’s forecasts yield a $8.00 fair value, a 41% upside to its current price

Exploring Other Perspectives

COUR 1-Year Stock Price Chart
COUR 1-Year Stock Price Chart

Some of the most optimistic analysts were already assuming Coursera could reach about US$898.2 million in revenue and US$20.2 million in earnings by 2029, which is a much brighter picture than consensus. Compared with the baseline focus on execution risk and competition, this bullish view leans heavily on AI driven personalization and partner content to reshape growth, and the new results could shift both narratives in meaningful ways.

Explore 5 other fair value estimates on Coursera – why the stock might be worth over 8x more than the current price!

Decide For Yourself

Don’t just follow the ticker – dig into the data and build a conviction that’s truly your own

  • A great starting point for your Coursera research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.
  • Our free Coursera research report provides a comprehensive fundamental analysis summarized in a single visual – the Snowflake – making it easy to evaluate Coursera’s overall financial health at a glance.

Interested In Other Possibilities?

Don’t miss your shot at the next 10-bagger. Our latest stock picks just dropped:

  • The best AI stocks today may lie beyond giants like Nvidia and Microsoft. Find the next big opportunity with these 17 smaller AI-focused companies with strong growth potential through early-stage innovation in machine learning, automation, and data intelligence that could fund your retirement.
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  • Find 50 companies with promising cash flow potential yet trading below their fair value.

This article by Simply Wall St is general in nature. We provide commentary based on historical data
and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.
It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your
financial situation. We aim to bring you long-term focused analysis driven by fundamental data.
Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
Simply Wall St has no position in any stocks mentioned.

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mitchell_lawler
The Foxhole
169
LeverageIsLovely13h

Lithography. Packaging. Memory. Foundry. Will be the tolls

darius_xnnrd14h

What’s up with Stripe? They want to acquire PayPal. Now OpenRouter. They are onto something

About NYSE:COUR

Coursera

Operates an online learning platform that provides education and skills training in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally

See The Free Research Report

Exceptional growth potential with excellent balance sheet

See The Free Research Report

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Google opens doors to Pakistan’s digital future

PM Shehbaz also appreciated Google’s contribution to Pakistan’s digital economy

DIGITAL MILESTONE: Prime Minister Shehbaz Sharif, Google Vice President Wilson White, US Charge d’Affaires Natalie Baker and others clap after inaugurating the Google office. PHOTO: PID
ISLAMABAD:

Prime Minister Shehbaz Sharif on Tuesday inaugurated Google’s first office in Pakistan, marking a significant expansion of the technology giant’s presence in the country as the government seeks to accelerate digital transformation, expand information technology (IT) exports and equip young Pakistanis with skills for an increasingly artificial intelligence-driven economy

The inauguration took place at the Prime Minister’s House in Islamabad during a meeting between the Shehbaz and a nine-member Google delegation led by Vice President for Government Affairs and Public Policy Wilson White. US Charge d’Affaires Natalie Baker also accompanied the delegation

Shehbaz, White, Baker and other dignitaries jointly unveiled a commemorative plaque to mark the opening, which the government described as an important development in Pakistan’s digital transformation journey

Welcoming the Google delegation, Shehbaz said Pakistan was undergoing a major digital transformation in governance, including the digitisation of the economy, and outlined the government’s vision of “Digital Nation Pakistan”

He said several initiatives aimed at developing the country’s digital ecosystem were already at an advanced stage of implementation, while the government remained committed to upgrading IT infrastructure and expanding training programmes for young people in information technology and artificial intelligence

The prime minister stressed the importance of working with a global technology company such as Google to achieve these objectives and welcomed the establishment of its local office, saying it would further strengthen the partnership between Pakistan and the company

Shehbaz also appreciated Google’s contribution to Pakistan’s digital economy and its initiatives aimed at helping young Pakistanis acquire skills and secure productive employment. He expressed hope that the company would further expand its programmes for youth upskilling and empowerment following the establishment of its local presence

Google’s Cluster Director for Pakistan, the Philippines and Thailand, Farhan Qureshi, said the company’s decision to establish an office reflected its confidence in Pakistan’s digital future and the capabilities of its people

“We are opening Google’s office in Pakistan because we believe deeply in the country’s digital future and its talent,” Qureshi said, adding that the local presence would strengthen Google’s commitment to accelerating Pakistan’s digital transformation

He said the office would build on years of partnerships and initiatives designed to create long-term opportunities, while the company’s engagement with local partners in Chromebook assembly would support Pakistan’s ambition of becoming a regional technology and export hub

Qureshi said Google’s programmes, combined with the growing local hardware ecosystem, could help drive higher-value, AI-powered growth across the country

White briefed the prime minister on the Google’s future plans and said the local office would deepen the company’s commitment to accelerating Pakistan’s digital transformation and build on its existing partnerships to create long-term opportunities for young people and help local businesses reach international markets

He also expressed satisfaction over the Chromebook assembly line established by Google with local partners, saying there was strong potential for devices assembled in Pakistan to be exported to other countries in the region

White said Google recognised the significant potential of Pakistan’s young population and was interested in expanding its upskilling programmes in information technology, artificial intelligence, gaming and other emerging areas

Google said its engagement with Pakistan had already produced several initiatives focused on digital skills, entrepreneurship, developers, gaming, hardware manufacturing and online safety

Under its digital-skilling initiatives, Google said it had partnered with the Ministry of IT and Telecommunication to expand digital and AI skills, support the growth of startups and the gaming industry, and introduce localised AI tools

Since 2022, Google said it had awarded 350,000 Career Certificate scholarships in Pakistan, with more than 80% of graduates reporting either a new job or business growth within six months of completing their programmes

The company said its Google Developer Groups had reached 300,000 developers in Pakistan, while its ‘AI Seekho’ programme had trained 50,000 developers in generative AI and Google Cloud technologies

Google also highlighted its efforts to strengthen the country’s gaming and applications ecosystem through its Think Apps initiative and App Design Masterclasses, saying the programmes had supported 120 local gaming and app studios developing applications that have achieved significant international downloads

Another major component of Google’s engagement has been the local assembly of Chromebooks. Google, Tech Valley, Allied and the National Radio and Telecommunication Corporation launched a local Chromebook assembly line with a target of producing 500,000 devices

The company said the initiative was intended to support education, create employment and strengthen Pakistan’s capacity to manufacture and potentially export technology hardware

Google also pointed to its Digital Safar initiative, through which it said more than 300,000 students and 5,000 educators had been trained in digital citizenship and online safety. The programme integrates ‘Be Internet Awesome with Gemini Academy’ to promote responsible use of digital technology

According to Google, its various programmes and initiatives have equipped more than one million teachers, students, developers and creators in Pakistan with digital skills. The company further stated that its products and programmes had supported Rs3.9 trillion in economic benefits for Pakistani businesses and households and sustained 965,000 jobs

With a permanent office now established in Pakistan, Google said its focus would shift towards expanding these programmes in cooperation with the government and partners across the country’s digital ecosystem

The company said its broader objective was to help build a “Future Forward Pakistan” that could benefit from artificial intelligence, digital skills and technology-driven economic opportunities

The development comes as the government seeks to expand Pakistan’s IT sector and strengthen its position in the regional digital economy. The opening of Google’s local office is expected to provide a more permanent platform for cooperation in areas including digital skills, AI, software development, hardware manufacturing, online safety and support for local businesses

Shehbaz said the government would continue to invest in Pakistan’s young population and modern technology, while Google’s representatives reaffirmed the company’s interest in expanding its engagement with the country’s rapidly developing digital ecosystem

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Source: tribune.com.pk

Messaging giant WhatsApp has around three billion users in more than 180 countries. Researchers say they were able to identify around 3.5 billion registered WhatsApp accounts thanks to a flaw in the software. That higher number is possible because WhatsApp’s API returns all accounts registered to phone numbers, including inactive, recycled, or abandoned ones, not just active users

If you’re going to message a WhatsApp user, first you need to be sure that they have an account with the service. WhatsApp lets apps do that by sending a person’s phone number to an application programming interface (API). The API checks whether each number is registered with WhatsApp and returns basic public information

WhatsApp’s API will tell any program that asks it if a phone number has a WhatsApp account registered to it, because that’s how it identifies its users. But this is only supposed to process small numbers of requests at a time

In theory, WhatsApp should limit how many of these lookups you can do in a short period, to stop abuse. In practice, researchers at the University of Vienna and security lab SBA Research found that those “intended limits” were easy to blow past

They generated billions of phone numbers matching valid formats in 245 countries and fired them at WhatsApp’s servers. The contact discovery API replied quickly enough for them to query more than 100 million numbers per hour and confirm over 3.5 billion active accounts

The team sent around 7,000 queries per second from a single of any decent IT administrator, yet WhatsApp didn’t block the IP or the test accounts, and the researchers say they experienced no effective rate-limiting:

“To our surprise, neither our IP address nor our accounts have been blocked by WhatsApp. Moreover, we did not experience any prohibitive rate-limiting.”

The data exposed goes beyond identification of active phone numbers. By checking the numbers against other publicly accessible WhatsApp endpoints, the researchers were able to collect:

  • profile pictures (publicly visible ones)
  • “about” profile text
  • metadata tied to accounts

Profile photos were available for a large portion of users–roughly two-thirds are in the US region–based on a sample. That raises obvious privacy concerns, especially when combined with modern AI tools. The researchers warned:

“In the hands of a malicious actor, this data could be used to construct a facial recognition–based lookup service — effectively a ‘reverse phone book’ — where individuals and their related phone numbers and available metadata can be queried based on their face.”

The “about” text, which defaults to “Hey there! I’m using WhatsApp,” can also reveal more than intended. Some users include political views, sexual identity or orientation, religious affiliation, or other details considered highly sensitive under GDPR. Others post links to OnlyFans accounts, or work email addresses at sensitive organisations including the military. That’s information intended for contacts, not the entire internet.

Although ethics rules prevented the team from examining individual people, they did perform higher-level analysis… and found some striking things. In particular, they found millions of active registered WhatsApp accounts in countries where the service is banned. Their dataset contained:

  • nearly 60 million accounts in Iran before the ban was lifted last Christmas Eve, rising to 67 million afterward
  • 2.3 million accounts in China
  • 1.6 million in Myanmar
  • and even a handful (five) in North Korea

This isn’t Meta’s first time accidentally serving up data on a silver platter. In 2021, 533 million Facebook accounts were publicly leaked after someone scraped them from Facebook’s own contact import feature

This new project shows how long-lasting the effects of those leaks can be. The researchers at the University of Vienna and SBA Research found that 58% of the phone numbers leaked in the Facebook scrape were still active WhatsApp accounts this year. Unlike passwords, phone numbers rarely change, which makes scraped datasets useful to attackers for a long time

The researchers argue that with billions of users, WhatsApp now functions much like public communication infrastructure but without anything close to the transparency of regulated telecom networks or open internet standards. They wrote

“Due to its current position, WhatsApp inherits a responsibility akin to that of a public telecommunication infrastructure or Internet standard (e.g., email). However, in contrast to core Internet protocols which are governed by openly published RFCs and maintained through collaborative standards — this platform does not offer the same level of transparency or verifiability to facilitate third-party scrutiny.”

So what did Meta do? It began implementing stricter rate limits last month, after the researchers disclosed the issues through Meta’s bug bounty program in April

In a statement to SBA Research, WhatsApp VP Nitin Gupta said the company was “already working on industry-leading anti-scraping systems.” He added that the scraped data was already publicly available elsewhere, and that message content remained safe thanks to end-to-end encryption

We were fortunate that this dataset ended up in the hands of researchers—but the obvious question is what would have happened if it hadn’t? Or whether they were truly the first to notice? The paper itself highlights that concern, warning:

“The fact that we could obtain this data unhindered allows for the possibility that others may have already done so as well.”

For people living under restrictive regimes, data like this could be genuinely dangerous if misused. And while WhatsApp says it has “no evidence of malicious actors abusing this vector,” absence of evidence is not evidence of absence, especially for scraping activity, which is notoriously hard to detect after the fact

If someone has already scraped your data, you can’t undo it. But you can reduce what’s visible going forward:

  • Avoid putting sensitive details in your WhatsApp “about” section, or in any social network profile.
  • Set your profile photo and “about” information to be visible only to your contacts.
  • Assume your phone number acts as a long-term identifier. Keep public information linked to it minimal.

Your name, address, and phone number may already be for sale.  

Data brokers collect and sell your personal details to anyone willing to pay. Malwarebytes Personal Data Remover finds them and gets your information removed, then keeps watch so it stays that way. 

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Source: www.malwarebytes.com

‘Companies in the US are increasingly turning to AI to make faster and more efficient workplace decisions, often under the guise of objectivity.’ Composite: Alvaro Dominguez/The Guardian
‘Companies in the US are increasingly turning to AI to make faster and more efficient workplace decisions, often under the guise of objectivity.’ Composite: Alvaro Dominguez/The Guardian
Will AI give you the job? Automated hiring tools spark discrimination and secrecy lawsuits

A rise in lawsuits over AI use in employment decisions is raising questions about how companies hire and fire

For the last four years, Erin Kistler has applied for thousands of jobs at companies like Paypal, Microsoft and Netflix, only to find her résumé disappear into a black hole. A product manager with nearly 20 years of experience, Kistler believes she was qualified for every role, yet she never received a single interview

Now, Kistler is suing Eightfold AI, the Silicon Valley maker of hiring software used by hundreds of companies, including those where she applied, in a class-action lawsuit. The case, filed in January in California court, is one of the first to argue that automated screening functions as an undisclosed consumer report or applicant dossier, ranking job applicants on their likelihood of success without giving them the chance to see or challenge the results, according to Kistler’s legal team.

The lawsuit is one of several new legal battles over companies’ use of AI in employment decisions. Workers are also suing Meta over an internal AI system that allegedly targeted them for layoffs because they took parental or medical leave. And a recent lawsuit against IBM alleges that AI tools discriminated against older workers

Companies in the US are increasingly turning to AI to make faster and more efficient workplace decisions, often under the guise of objectivity. But experts who study this type of software say it can also introduce or exacerbate bias that could follow candidates across companies. Lawmakers are taking notice. The outcomes of the legal battles could shape future employment practices, transparency around them and the power candidates have in the process.

“There’s actually no law requiring a notice or disclosure of the use of these AI hiring systems,” said Ifeoma Ajunwa, a professor at Emory University School of Law and founding director of the AI and future of work program. “So companies are not necessarily telling workers when they’re being evaluated with AI.”

AI use in hiring is growing

Last year, 90% of employers used some form of automation in the hiring process, according to a report from the World Economic Forum. These tools range from basic filtering – like excluding candidates who don’t have a four-year degree or another prerequisite – to using AI to conduct assessments of a job applicant’s skills or even to perform the initial phone interview

In the case of Eightfold, the company bills itself as “the world’s largest, self-refreshing source of talent data”. It constantly updates an internal database with information from the résumés, LinkedIn profiles, and social media profiles of over a billion workers who have applied for jobs through its platform. Using this data, it uses AI to score applicants on a scale of 0 to 5, predicting how well they would perform in a given job. Ultimately, the score could prioritize some candidates over others for interviews.

“A large part of the problem is that job applicants don’t know … what the reports say,” said Rachel Dempsey, an attorney representing Kistler

Dempsey argues that job applicants deserve the same transparency into what goes into the hiring process that Americans already get in their credit reports. With that information, they can either dispute inaccuracies or work to improve on factors affecting their candidacy. But without any insight, it’s impossible to know if these algorithms discriminate against job candidates in explicit ways, Dempsey said.

“The concept of a black box is very scary,” she says

In a statement to the Guardian, Eightfold AI denied the allegations. “We believe the claims asserted are without merit and intend to defend ourselves vigorously,” an Eightfold AI spokesperson wrote in an email

In response to the lawsuit filed against IBM, the company denied using AI to automatically screen out candidates and in a statement said it “does not condone or tolerate discrimination of any kind.” Meta did not respond to a request for comment on its lawsuit

The fear of algorithmic blacklisting

Though employment software providers claim to free up hiring managers to spend more time with qualified candidates and remove human personal biases, experts disagree. They say AI can exacerbate biases like favoring workers of certain demographics

“As we’ve done more of the research on AI hiring systems, we actually see that they tend to replicate a lot of the same biases that human managers have,” Ajunwa said

Nearly all AI systems are trained to look for patterns, which can reinforce stereotypes or legacy biases. Amazon, for example, once used an AI tool that downranked women’s résumés because the company’s top performers were men. Amazon discontinued its use after discovering the issue. In other cases, AI hiring systems can introduce their own biases. In research for her book, The Quantified Worker, Ajunwa found that AI scored job applicants with southern accents poorly, as it struggled to understand them during voice interviews.

While human hiring managers can be unfair – choosing the applicant who was in the same fraternity, for example – “the magnitude of bias is even stronger [with AI],” says Xuechunzi Bai, assistant professor at the University of Chicago who has researched hiring bias

Bai co-authored a recent study where AI models were asked to make hiring decisions about fictional applicants assigned to made-up demographic groups called Tufa, Aima, Reku and Weki. After a few rounds of hiring decisions, the AI models made inferences about candidates that had nothing to do with their qualifications, in effect stereotyping them. If one Tufa was a good doctor, then Tufa candidates were more likely to be chosen as doctors, and Weki candidates were more likely to be hired as janitors.

The study found greater bias in AI than in human hiring decisions she examined last year. It also found that newer and more advanced models produced hiring decisions with more bias

“We were quite shocked to see this result,” Bai said. AI models are very good at solving problems where there is one objective solution, as in math or coding. “But … they’re getting worse in terms of exploring the other alternatives,” Bai said. “In the context of hiring, exploration is quite important, but these models are not trained to do it.”

The consequences of AI’s biases for an applicant can extend beyond one job opening. When a worker is rejected by a person, they can try again at a different company with a different hiring manager. But when a worker is rejected by an algorithmic system used across companies, the system “remembers the decision that was already made and makes it again for the sake of efficiency”, said Ajunwa. “In reality, you’ve been algorithmically blackballed.”

Because so many companies use the hiring software built on the same foundational AI models, the concern is that a negative flag could potentially make it much harder for a candidate to get a job at all, said Katie Creel, co-author of a recent study examining the risks of “algorithmic monoculture” in hiring systems. “People are going to be shut out of jobs more than they would have otherwise been,” she said.

Eightfold AI did not comment on the matter

Can AI be responsibly integrated into hiring?

While AI tools may save time or help test candidates’ skills, hiring managers shouldn’t allow AI to make decisions, said Iman Abuzeid, CEO of Incredible Health, an AI hiring platform used by more than 1,500 healthcare employers. Incredible Health offers an AI agent to perform phone interviews, but the AI doesn’t autoreject, score, rank or decide who moves forward

“It’s about collecting information from the candidates so a human is better armed to make the decision,” Abuzeid said

Abuzeid also said about 10% of Incredible Health’s AI interviews are audited for bias by a human, a process that’s becoming a legal requirement by a growing number of cities and states

In New York City, a law that took effect in 2023 requires employers using automated systems in hiring to conduct annual bias audits and notify candidates in advance about the tech’s usage. The law, however, only applies to software that “substantially assists” or replaces decision-making, creating a loophole for cases where humans are part of the process. Recent laws from Illinois and Colorado also prohibit employers’ use of AI tools that result in unlawful discrimination.

Increasingly, city and state regulations aim to make notifying job applicants that AI is being used a baseline requirement. But ideally, candidates would have transparency into what their algorithmic dossiers say about them, said Jenny Yang, a partner at Outten & Golden, the law firm representing the plaintiffs in the lawsuit against Eightfold AI

“This initial transparency is helpful in better identifying where there may be problems,” Yang said, referring to notifications that AI was used. “There’s a lot of growing concern among workers that they may be denied opportunity for reasons that no one understands.”

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Source: www.theguardian.com

On Tuesday, OpenAI announced a new batch of security policies focused on containing security incidents while models are being tested. The new safeguards include more detailed monitoring of models during the development process, as well as greater emphasis on alignment and security during the post-training process

“As models become more capable, the risks associated with developing and testing them internally also grow,” the company said in a blog post. “Our standards for monitoring, alignment, and security must stay ahead of those risks.”

The new measures are one of the first public changes in OpenAI’s safety practices since the immediate aftermath of the Hugging Face incident, which was disclosed on July 21

OpenAI representatives said that the measures are not a direct response to the Hugging Face incident but were also provoked in part by the cybersecurity capabilities of the forthcoming Astra model, as well as the overall pace of progress in AI development

In the same post, OpenAI disclosed that it had paused reinforcement learning (RL) for two weeks following the Hugging Face incident but had since restarted many of the less-risky models

“Our largest planned frontier RL run remains on hold while we conduct smaller-scale training and evaluations to assess model behavior, validate our safeguards, and establish more evidence of alignment before proceeding,” the post reads

Speaking to reporters, OpenAI’s VP of research, Amelia Glaese, emphasized that the strictness of the controls would increase as models became more capable, with the largest models facing the greatest scrutiny

“We have put in place requirements and expectations for safe development,” Glaese told reporters. “Those requirements and expectations vary with the level of risk that we see.”

OpenAI has been criticized for poor network security practices in the wake of the incident, which saw models escape their training environment by compromising a tool on its network that had access to the internet. The new safeguards include stronger network isolation practices, although the specifics remain vague. Under the new system, the post says, “a single compromise of a workload or supporting service does not, by itself, allow for unauthorized access to the Internet, or other internal networks.”

The strongest safeguard is the monitoring system, which will examine tool actions, available reasoning traces, and activity logs for a variety of unauthorized behavior. OpenAI says it aims to issue alerts within 30 minutes of the concerning activity

OpenAI estimates that the compute burden of that monitoring will be roughly 20% of whatever process is being monitored. The company promised further details on the system in a forthcoming blog post. The company’s official postmortem analysis of the event is also still pending

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Source: techcrunch.com

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