TikTok rejects Meta ads pushing rivals to join child safety settlement<\/p>\n
TikTok rejected ads from Meta urging it and YouTube to join Meta\u2019s multibillion-dollar child safety settlement with U.S. states, escalating a public fight between some of the world\u2019s largest social <a href="https:\/\/ai.justfineinfotech<\/a>.com\/coursera-and-udemy-to-launch-ai-native-skills-platform-built-in\/” title=”Coursera and Udemy to Launch AI-Native Skills Platform | Built In”>platform<\/a>s<\/p>\n Why it matters. Meta needs its rivals to come to the table. Part of Meta\u2019s settlement is contingent on other major platforms agreeing to similar terms<\/p>\n Meta argues the reforms will be less effective \u2014 and put it at a competitive disadvantage \u2014 if Facebook and Instagram face restrictions that competing platforms don\u2019t<\/p>\n TikTok blocked Meta\u2019s campaign as political advertising. Meta attempted to place ads on TikTok earlier this month calling on TikTok and YouTube to join the settlement<\/p>\n TikTok rejected the ads Wednesday because they contained \u201cpolitical content,\u201d according to<\/p>\n TikTok prohibits political advertising on its platform<\/p>\n The rejected video reportedly included text, imagery and a voiceover urging TikTok and YouTube to accept similar settlement terms<\/p>\n Meta is publicly pressuring TikTok and YouTube. The TikTok ads were part of a broader campaign from Meta calling on its rivals to follow its lead. Meta has issued public statements and advertisements arguing that industry-wide participation is necessary because teens restricted on one platform can simply move to another<\/p>\n \u201cTo truly empower parents and keep teens safe across the apps they use the most, TikTok and YouTube need to step up and meet the standard we\u2019ve set with state attorneys general,\u201d Meta said<\/p>\n Meta added that it was disappointed the companies had not engaged but remained hopeful they would join<\/p>\n TikTok and YouTube have not commented on the Meta\u2019s pressure<\/p>\n Billions of Meta\u2019s settlement depend on what rivals do next. Meta agreed to pay up to $16.7 billion to settle allegations from U.S. states that Facebook and Instagram were designed in ways that harmed children<\/p>\n About $5 billion of that settlement is conditional on TikTok and YouTube reaching agreements that include similar restrictions and roughly $5 billion in payments from each company<\/p>\n Meta\u2019s own agreement includes limits on how young people use Facebook and Instagram, including daily usage restrictions, overnight access restrictions and limits on notifications during school hours<\/p>\n It also includes options for chronological feeds and restrictions around displaying likes and other reactions to young users<\/p>\n Meta says going alone would put it at a disadvantage. Meta\u2019s campaign isn\u2019t only about getting competitors to contribute financially<\/p>\n The company argues that if Facebook and Instagram are the only major platforms subject to new restrictions, teenagers could simply spend more time on competing apps<\/p>\n That could leave Meta operating under stricter rules while TikTok and YouTube continue without equivalent limitations<\/p>\n TikTok and YouTube have stayed publicly disengaged. Neither company has publicly committed to joining Meta\u2019s settlement push. Both also appeared to withdraw from a Health and Human Services panel on children\u2019s screen time after previously appearing on a draft agenda<\/p>\n TikTok separately pulled out of a congressional meeting with the House China Select Committee following Meta\u2019s settlement<\/p>\n Why we care.<\/strong> The dispute shows that platform policies can limit even major brands from using paid media to influence competitors or public policy debates. Meta\u2019s settlement could also introduce significant restrictions on how social platforms engage younger users, potentially changing audience reach, engagement and advertising opportunities if TikTok, YouTube and others eventually adopt similar rules.<\/p>\n What happens next could reshape social media for teens. Meta\u2019s settlement establishes significant new restrictions for young Facebook and Instagram users, but the broader impact depends heavily on whether other platforms agree to similar rules<\/p>\n Meta is betting that public pressure can help turn its settlement into an industry standard. TikTok\u2019s rejection of its ads shows that getting its biggest rivals on board may be considerably harder<\/p>\n Dig Deeper<\/p>\n Scoop: TikTok rejects Meta ads amid settlement pressure campaign<\/a>Meta agrees to $17 billion deal, pushing new industry standards on child safety<\/a>Why is Meta calling out TikTok and YouTube with a flurry of new ads? It\u2019s a game of \u2018reputational jujitsu.\u2019<\/a><\/p>\n MetaAdvertisingSocial mediaTikTokYouTubeAxios Media Inc.Child SafetyContent moderationFacebookInstagramUnited States Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc<\/p>\n ${fullHTML}<\/p>\n \t\t`;<\/p>\n \t\tconst collapseEl = document.getElementById(collapseId); \t\t\/\/ If Bootstrap’s Collapse is available, wire it up. 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