Now, the MIPCOM team is preparing for its 2026 flagship, which will run Oct. 12-15 at the Palais des Festivals in Cannes. And, just like 2025\u2019s event, MIPCOM 2026 will feature significant creator presence<\/p>\n
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\u201cMIPCOM is the global gateway to the media and content business,\u201d Smith says. \u201cWhat makes it unique is the scale and breadth of the industry that comes together in Cannes, the major studios, broadcasters, streamers, producers, distributors and platforms, alongside a rapidly growing community of creators, brands and technology companies.\u201d<\/p>\n
She adds, \u201cYou have companies such as Disney, FOX, Sony, Warner Bros. Discovery, Paramount, BBC Studios, Banijay and Fremantle all doing business in the same market. Increasingly, they\u2019re being joined by the \u2018new\u2019 businesses: YouTube, Webedia, Samsung TV Plus, Dentsu, Utopai, and other voices reshaping entertainment. That convergence is really what MIPCOM is about today.\u201d<\/p>\n
Where once much of MIPCOM\u2019s traffic focused on the bread-and-butter that is premium scripted content across film and TV, now the definition of the entertainment business is \u201cmuch broader,\u201d Smith says<\/h3>\n
\u201cContent is no longer defined by a particular screen, format or business model. Premium scripted remains incredibly important, but so do unscripted, factual, formats, live entertainment, creator-led content, vertical storytelling, and entirely new forms of IP,\u201d she explains. \u201cAudiences are moving across platforms and formats all the time, and the business has to move with them. What we\u2019re seeing is a much broader entertainment economy emerging, and that creates enormous opportunity.\u201d<\/p>\n
MIPCOM is putting itself at the center of this economy and opportunity, positioning its programming and networking features as a way for people from around the world, at every level of entertainment, marketing, and more, to meet one another<\/p>\n
Creators are right in that mix<\/p>\n
\u201cWe don\u2019t see the creator economy and mainstream media as two separate worlds anymore. They are increasingly part of the same entertainment business,\u201d Smith says. \u201cCreators are building audiences, businesses and valuable IP. Studios and platforms are looking for new talent and new ways to reach audiences. Brands are becoming content partners and investors.\u201d<\/p>\n
She notes that creators who attended MIPCOM 2025 were there\u2013just like their legacy entertainment counterparts\u2013to make connections and grow their businesses. MIPCOM is responding to that entrepreneurialism by expanding its creator economy program for 2026, and emphasizing chances for creators and brands to engage with one another<\/p>\n
\u201cBrands are becoming much more integral to the entertainment ecosystem. They\u2019re moving beyond sponsorship and advertising into developing, financing and owning content and IP,\u201d Smith says<\/h3>\n
MIPCOM plans to connect those brands with creators, studios, and tech companies through a new initiative: MIP BrandWorks<\/strong>, which it says will help \u201cdevelop original IP, fund premium content and create the next generation of entertainment partnerships.\u201d<\/p>\n \u201cWe want to bring brands and agencies directly into the global content marketplace, where they can meet creators, producers, studios, platforms and rights holders and build entertainment partnerships together,\u201d Smith says. \u201cThere are many places where brands can talk about advertising. MIPCOM is where they can come to talk about content, IP and entertainment as a business.\u201d<\/p>\n Another big aspect of MIPCOM 2026 is generative AI. MIPCOM has a new addition there, too: the MIP AI Entertainment Forum<\/strong>, which Smith says will \u201cbring AI innovators together with the studios, streamers, producers, creators, brands and IP owners who are putting these technologies to work.\u201d<\/p>\n \u201cAI is no longer a future conversation for entertainment. It\u2019s rapidly becoming embedded across the global media and content business,\u201d she says. \u201cThe industry is moving very quickly from experimentation to execution.\u201d<\/p>\n One other previously announced pillar of MIPCOM 2026 is a slate of programming deep-diving into vertical content and microseries. Smith touched on that with us back in January, ahead of MIP\u2019s London event; last month, MIPCOM unveiled a much larger look at the vertical content programming Cannes attendees can expect<\/p>\n As for why MIPCOM is committing to verticals, Smith says vertical content is \u201cone of the fastest-growing areas in global entertainment, and we\u2019ve seen conversations move from \u2018What is a microdrama? What is the business model?\u2019 to \u2018Okay, so how do we actually build sustainable businesses around it?’\u201d<\/p>\n \u201cThere are a lot of different experiments going on as to what those business models should be,\u201d she notes. \u201cAsia really kicked off microdramas with quick micropayments, and now we have major studios and platforms like Crazy Maple and ReelShorts, RoseBerry Media, Banijay and Fremantle getting in. Vertical has totally exploded this year.\u201d<\/p>\n Part of the vertical content programming includes insights from TikTok, which Smith says the MIPCOM team is \u201creally excited\u201d for<\/p>\n YouTube will also be part of MIPCOM\u2019s programming. On top of sponsoring the opening night party, it\u2019s doubled the number of creator development workshop sessions from 2025, and has a dedicated theater space where it will present to creators twice a day on specific subjects<\/p>\n We\u2019ll have one more preview of MIPCOM programming coming at you next week. For now, folks interested in attending can still grab tickets here<\/p>\n \u00a0<\/p>\n MIPCOM is a Tubefilter partner<\/p>\n Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox<\/p>\n Subscribe<\/p>\n Subscribe for daily Tubefilter Top Stories<\/p>\n Subscribe<\/p>\n \n Related:<\/strong> \n <a href="https:\/\/yoursite.com\/automation-africa\/" title="WhatsApp<\/a> Marketing Automation<\/a> Africa: 6 Dangerous Mistakes<\/a> Brands Make in Nigeria”> Join Justfine Infotech<\/strong> and build real digital skills in AI, automation, web development, digital marketing, office productivity, e-commerce, freelancing and cybersecurity.<\/p>\n Available Programmes:<\/strong> WhatsApp:<\/strong>Subscribe for daily Tubefilter Top Stories<\/h3>\n
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