All prices are based on monthly plans (cheapest plan available per number of contacts)<\/p>\n
Marketing automation software helps businesses to streamline marketing processes, create automated workflows, and avoid repetitive tasks in digital marketing<\/p>\n
It’s no secret that marketing automation software is a game-changer for many companies. That’s why 76% of businesses report they use business automation tools<\/p>\n
Here is a brief overview of the use cases where marketing automation systems drive the most significant benefits for marketing teams<\/p>\n
Marketing automation helps you capture key information, such as contact details or purchase history. This allows you to send targeted marketing campaigns<\/p>\n
It\u2019s impossible to create highly personalized customer journeys without using automation. You can\u2019t know each customer by name or remember which products they prefer\u2014but having a marketing automation platform makes it easier<\/p>\n
Automatically store key lead data for future campaigns. Users usually provide this data or chat widgets. Marketing automation software then records the data and sends it to a customer relationship management<\/a> system (CRM)<\/p>\n Note: you may be wondering whether a marketing automation tool is the same as a CRM. The answer is no. They have different functions but can be integrated to move leads along the purchase funnel<\/p>\n Read more about combining your CRM and automation tool<\/p>\n Marketing automation helps you send perfectly timed messages across important touch points. That’s because most touch points for retention and customer support can be automated. The consolidated customer data then helps you manage the customer lifecycle efficiently<\/p>\n Here are a few examples of automated relationship management:<\/p>\n Discover more marketing automation workflow examples here to boost your customer engagement<\/p>\n Email automation is a way to scale for large and small businesses alike. It lets you reach each customer with the right message at the right time for maximum impact without actually doing anything manually<\/p>\n Your marketing automation software will keep track of user behavior and trigger emails with relevant content or offers. That\u2019s also known as drip marketing. One of the best uses of it is for abandoned cart emails<\/p>\n Looking for a dedicated email automation software? Read more here<\/p>\n To compete in 2026, an automated marketing platform needs to do more than just send scheduled emails. Here are some core features to look for:<\/p>\n Quick tip<\/strong><\/p>\n Want to know how other companies use Brevo to build strong customer relationships? We\u2019ve put together a wide range of case studies for you that show how it\u2019s done. In one of them, Trusted Shops reveals how they reactivated 21% of unengaged contacts with Brevo’s marketing automation platform<\/p>\n This article covers the best marketing automation softwares, including our own platform, Brevo. We strive to be objective. Our suggestions are based on our own research and experience. We do not earn commissions from any links in this article. To learn exactly how we evaluate tools, check out our dedicated methodology article<\/p>\n Please note that the features listed here are just a selection of what each software offers. For exact pricing and a full, up-to-date feature list, check the providers’ websites<\/p>\n If you need broader engagement features beyond automation, see our guide to the best customer engagement platform options<\/p>\n Now, let\u2019s take a look at the top marketing automation tools on the market and what they can do for your business<\/p>\n Brevo is an AI-powered all-in-one platform<\/strong> that combines email marketing, SMS marketing software, WhatsApp marketing, and a full Sales CRM. It is specifically designed for growing businesses and supports every stage of the customer journey<\/strong>, from lead qualification to nurturing and post-sale support. Track visitor behavior on your site and create automated workflows for engagement, contact management, and task optimization.<\/p>\n Brevo lets you set up scenarios and marketing workflows to handle most customer interactions automatically. You choose what happens after any customer action. The integrated contact database feeds personalization data and the automation can send emails, manage contacts, trigger notifications, and more on your behalf<\/p>\n Segments ready to use in your email marketing campaigns to save you time<\/em><\/p>\n Growing businesses looking for an affordable, all-in-one multichannel solution<\/p>\n HubSpot is a famous all-in-one marketing automation platform streamlining key processes in sales, operations, and user engagement.\u00a0<\/p>\n Similar to others on this list, HubSpot offers no-code tools for building automation workflows. Pre-defined triggers, conditions, and actions are ready to use and you can also build custom automations<\/p>\n Mid-market to enterprise companies that need a centralized CRM and marketing powerhouse<\/p>\n Kyrie Sutton (<\/strong>Trustpilot<\/strong><\/a>):<\/strong>We switched from another CRM hoping for better automation and easier reporting. HubSpot CRM does deliver on basic automation and the workflow builder is fairly intuitive once you understand the logic. Still, there\u2019s a learning curve that caught us off guard. […]<\/p>\n Stacie D. (Capterra):HubSpot has helped us to automate our campaigns, saves me time and effort. With it, I can track who is reached and I know how to contact them<\/p>\n For more information on HubSpot\u2019s offer check out our detailed comparison of HubSpot and competitors<\/p>\n Marketing Cloud Account Engagement, formerly Pardot, is Salesforce\u2019s marketing automation service. Primarily aimed at B2B marketers, it streamlines the sales process of complex organizations<\/p>\n Features include a landing page builder and smart forms for lead generation, as well as email marketing capabilities that let you segment subscribers and create automated, trigger-based campaigns<\/p>\n As with all Salesforce products, it can be connected to the rest of the ecosystem, with some limits of data usage between tools<\/p>\n B2B companies heavily invested in the Salesforce ecosystem<\/p>\n Dave A (Capterra):I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates<\/p>\n Daniela G (Capterra): Not for new or small companies that can’t afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance<\/p>\n For more information, check out other Salesforce alternatives<\/p>\n Adobe Marketo Engage is a complete toolkit<\/strong> for both B2B and B2C marketers. It\u2019s a sophisticated marketing automation solution for mid-sized businesses and enterprises.\u00a0<\/p>\n Large B2B enterprises with dedicated marketing operations teams<\/p>\n Rares R. (Capterra): Powerful marketing automation tool with a wide range of capabilities<\/p>\n Manish B. (G2): Great master templates and linked pages, but the editor feels dated and unintuitive<\/p>\n Read more: B2C marketing automation vs. B2B marketing automation<\/p>\n Oracle Eloqua Marketing Automation is a B2B marketing automation solution for mid-sized and enterprise-level companies<\/p>\n Oracle Eloqua helps B2B marketers create and manage cross-channel B2B marketing campaigns and nurture leads across each stage of the customer journey. Advanced tools for campaign design, lead scoring, and inbound marketing analytics make automation workflows of any complexity possible<\/p>\n Large-scale B2B enterprises requiring sophisticated lead management across global teams<\/p>\n Ankit S. (G2): Perfect marketing automation tool for Enterprise level companies<\/p>\n Sandy T. (G2): Easy to onboard, needs UI update. is only available on request. However, you should be warned it starts at $2,000 a month for 10,000 contacts<\/p>\n If you’re outgrowing automation alone, see what is a customer engagement platform to understand what comes next<\/p>\n Keap is an all-in-one CRM and marketing automation platform built specifically for small service-based businesses like consultants and agencies<\/p>\n Keap\u2019s Advanced Automations builder allows for creating advanced nurture sequences, multi-step workflow automations, personalization response triggers, and more. You can also capture lead information like user behavior or preferences and then set up highly personalized automated workflows.\u00a0<\/p>\n Small service-based businesses that need a CRM\/invoicing\/scheduling hybrid<\/p>\n Mikhela C. (G2): Useful automation, but could be pricey for small businesses<\/p>\n Christian E. (G2): Good CRM starter, but customization and onboarding are challenging<\/p>\n Related:\u00a0<\/strong>Discover the top Keap alternatives for small businesses<\/p>\n Klaviyo is a tool created for ecommerce brands that want to up engagement levels and enhance the customer experience. It predominantly combines email and SMS marketing software in an effort to build loyal relationships. It could work as a marketing automation platform<\/p>\n The service integrates with major ecommerce apps as well as Meta ads. There are also prebuilt signup forms to help you grow your email lists and collect customer information for personalization<\/p>\n Ecommerce brands that want to maximize revenue through data-driven personalized messaging<\/p>\n Daniel Wysocki (Trustpilot): Decent email service, has everything you need to set up campaigns. AI feature is buggy<\/p>\n Santiago F. (G2): User-friendly and effective for ecommerce automation<\/p>\n To help you decide whether Klaviyo is right for your business, check out our comparison ofKlaviyo alternatives<\/p>\n Act-On is a marketing automation provider that helps businesses attract new leads and turn them into customers. The service offers a range of features for automating each step of the marketing process and provides detailed analytics<\/p>\n Key features include pre-made web and landing pages set up for conversions and forms for organizing and tracking leads, while automated lead scoring helps you identify the most qualified leads and tailor your messaging<\/p>\n Mid-market B2B companies that want enterprise-level power with a more intuitive user experience<\/p>\n Devyanish K. (G2): A powerful marketing automation tool with room for UX improvements<\/p>\n Noah S. (G2): Powerful segmentation with a couple quirks<\/p>\n ActiveCampaign is a marketing automation software for small-to-mid-sized businesses, combining tools for email marketing, marketing and sales automation, and CRM. With ActiveCampaign\u2019s drag-and-drop builder and customizable templates, you can create basic and custom automation workflows in minutes<\/p>\n The software also offers an exclusive feature, Automation Map. This is a tool that lets marketers see how their automations connect to each other. With it, you can easily trace all your workflows, update existing automations, and create new ones<\/p>\n Marketers who need advanced, complex automation workflows and sales tracking<\/p>\n John Noonan (<\/strong>Trustpilot<\/strong><\/a>):<\/strong> The automation and work flow function, though a little clunky, is basically great. I use it not only for Outbound and Inbound (separate workflows) but also Employee onboarding. Not much marketing is done through the application, but these automations save me a lot of time<\/p>\n Jodie C. (G2): Great for automations and staying organised.est plan, you get access to basic marketing automation features, segmentation, lead capture forms, and customer analytics. There\u2019s no free plan, but you can try it for free for 14 days<\/p>\n For more details of ActiveCampaign\u2019s features and pricing, take a look at our comparison ofActiveCampaign alternatives<\/p>\n Omnisend combines powerful email marketing capabilities with SMS and other marketing channels. The key is in the name \u2014 it specializes in creating a slick digital marketing strategy<\/strong> that spans multiple channels all from one central dashboard.\u00a0<\/p>\n Another aspect that sets the service apart from other marketing automation solutions is that features are specifically tailored towards ecommerce brands<\/p>\n You can integrate several different channels into your workflow, create branded emails from premade templates, and tap into automation tools that let you run campaigns on autopilot<\/p>\n Ecommerce stores looking for an easy-to-use multichannel automation tool<\/p>\n Daniel Davoodian (<\/strong>Trustpilot<\/strong><\/a>):<\/strong> Omnisend provides a very reliable platform. While there is still room for improvement, they genuinely offer one of the best marketing tools for e commerce stores. […]<\/p>\n Alexandar I. (G2): Simple yet powerful marketing automation for small ecommerce brands<\/p>\n GetResponse is a versatile tool that has evolved from email marketing into a full inbound solution, including unique features like built-in webinar hosting and automated conversion funnels<\/p>\n Small businesses and content creators who use webinars as a primary lead source<\/p>\n Donna Antoine (<\/strong>Trustpilot<\/strong><\/a>):<\/strong> No need to feel overwhelmed trying to figure out where everything is. The dashboard is clean, and the tools are easy to navigate. […]<\/p>\n Frozi B. (Trustpilot): Good service, fast replies, and solution-oriented support. Friendly, though sometimes slightly behind the market. Individual designs and mobile responsiveness can occasionally be challenging to optimize<\/p>\n Further reading:\u00a0Enterprise Marketing Automation Software: Tips & Tools<\/p>\n Ready to reap the benefits of marketing automation? Here are a few factors to take into account when choosing your marketing automation platform:<\/p>\n Learn more in our free marketing automation ebook<\/p>\n In the end, choosing the right tool comes down to your business model and your budget. In short:<\/p>\n Before committing to a paid plan, take advantage of free trials to test the visual automation builder. You want a tool that feels intuitive to your team’s workflow<\/p>\n Ready to start automating?Sign up for Brevo for free and build your first workflow in minutes<\/p>\n \n Related:<\/strong> \n Join Justfine Infotech<\/strong> and build real digital skills in AI, automation, web development, digital marketing, office productivity, e-commerce, freelancing and cyber<\/a>security.<\/p>\n Available Programmes:<\/strong> WhatsApp:<\/strong>\n
\n
![\"Brevo](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/09\/automation-creation-10-1024x388-1.webp\")
\n<\/figure>\n\n
![\"pre-defined](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/09\/marketing-automation-software_lead-scoring-example-940x1024-1.webp\")
\n<\/figure>\n\n
\n
\n
\n
\n
![\"Automation](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/09\/Pardot-marketing-automation-platform-2-1024x560-1.webp\")
\n<\/figure>\n\n
\n
\n
![\"Screenshot](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/09\/MarketoEngage_03_26.webp\")
\n<\/figure>\n\n
\n
\n
![\"Screenshot](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/09\/Oracle-Eloqua_marketing-automation-software_03_26-1024x576-1.webp\")
\n<\/figure>\n\n
\n
\n
![\"Screenshot](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/09\/Keap-marketing-automation-platform-2.webp\")
\n<\/figure>\n\n
\n
\n
\n
\n
\n
![\"Screenshot](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/09\/Act-on_marketing-automation-software_03_26-1024x640-1.webp\")
\n<\/figure>\n\n
\n
\n
![\"Screenshot](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/09\/ActiveCampaign_marketing-automation-software_03_26-1024x579-1.webp\")
\n<\/figure>\n\n
\n
\n
\n
\n
\n
![\"Screenshot](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/09\/GetResponse_marketing-automation-software_03_26-1024x629-1.webp\")
\n<\/figure>\n\n
\n
\n
\n
\n
\n
\n Digital Automation Training Benin: 5 Winning Skills Employers Demand in 2026
\n <\/a>\n <\/p>\n
\n WhatsApp Marketing Automation Africa: 6 Dangerous Mistakes Brands Make in Nigeria
\n <\/a>\n <\/p>\n<\/div>\nWant to learn this practically?<\/h3>\n
\n 6 Weeks Certificate \u2022 3 Months Professional Certificate \u2022 6 Months Diploma \u2022 Full Professional Diploma<\/p>\n
\n +229 01 57 57 99 15
\n +229 01 66 68 11 60<\/p>\n