{"id":6049,"date":"2026-09-03T08:26:58","date_gmt":"2026-09-03T08:26:58","guid":{"rendered":"https:\/\/justfineinfotech.com\/expert-advises-business-owners-on-upcoming-metas-whatsapp-charges\/"},"modified":"2026-09-03T08:27:03","modified_gmt":"2026-09-03T08:27:03","slug":"expert-advises-business-owners-on-upcoming-metas-whatsapp-charges","status":"publish","type":"post","link":"https:\/\/justfineinfotech.com\/fr\/expert-advises-business-owners-on-upcoming-metas-whatsapp-charges\/","title":{"rendered":"Expert advises business owners on upcoming Meta\u2019s WhatsApp charges"},"content":{"rendered":"

Expert advises business owners on upcoming Meta\u2019s WhatsApp charges<\/p>\n

Mr Awe said that Meta\u2019s pricing shift should serve as a driver for greater digital maturity among Nigerian enterprises<\/p>\n

WhatsApp Business [Credit: Aptoide]<\/p>\n

Innovation and Technology Policy Adviser, Jide Awe, has advised Nigerian businesses to build resilient digital operations and avoid becoming completely dependent on a single foreign-owned digital platform<\/p>\n

Mr Awe gave the advice on Wednesday during an interview following Meta\u2019s decision to charge certain messages on the WhatsApp Business platforms<\/p>\n

The new pricing structure was expected to charge businesses using the WhatsApp business platforms for certain categories of messages sent to customers from October 1, 2026<\/p>\n

The charges apply mainly to organisations using the WhatsApp business platforms, formerly known as the WhatsApp Business API, to manage customer communications at scale<\/p>\n

Regular WhatsApp users and many small businesses using the standard WhatsApp business applications would not be the primary targets of the new charges<\/p>\n

Mr Awe said that Meta\u2019s pricing shift should serve as a driver for greater digital maturity among Nigerian enterprises<\/p>\n

According to him, businesses must structure their operations in ways that will enable them to remain resilient and avoid being locked into a single external vendor<\/p>\n

\u201cMeta\u2019s pricing shift serves as a driver for digital maturity. It reminds Nigerian business leaders to structure their core operations so they remain resilient and never completely locked into a single external vendor,\u201d he said<\/p>\n

Mr Awe said the development should be examined beyond the immediate concern of an additional cost, considering the growing role of digital platforms in the operations of Nigerian businesses<\/p>\n

He stated that technology had evolved from being something many local enterprises struggled to access into an essential component of everyday business activities<\/p>\n

According to him, customers can now discover businesses online, make enquiries through WhatsApp, receive quotations, complete payments and coordinate deliveries without physical interaction<\/p>\n

\u201cFor a vast number of Nigerian small and medium enterprises, WhatsApp has essentially become core operational infrastructure,\u201d he said<\/p>\n

Mr Awe said the development underscored the significance of Meta\u2019s decision<\/p>\n

He said it raised broader questions about the increasing dependence of local businesses on third-party digital channels owned and controlled by foreign entities<\/p>\n

He noted that while technology had continued to improve quality of life, create jobs and boost productivity, businesses must also think strategically about who controlled the digital infrastructure they relied on<\/p>\n

\u201cWhen the platform owner can unilaterally change the rules, the financial impact can be immediate<\/p>\n

\u201cFor a small Nigerian enterprise operating on tight budgets, additional per-message fees can quickly become a heavy financial burden,\u201d he said<\/p>\n

Mr Awe, however, said the appropriate response was not for businesses to abandon WhatsApp, considering the platform\u2019s immense value in the Nigerian market<\/p>\n

According to him, organisations should also evaluate the types of messages that generate meaningful value, since not every message sent translates into a qualified inquiry or direct revenue<\/p>\n

\u201cBusinesses need to prioritise high-value interactions over non-essential exchanges,\u201d he said<\/p>\n

The expert urged enterprises to build internal capacity to understand platform pricing structures, operational risks and system limitations.(NAN)<\/p>\n

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Source: gazettengr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mr Awe said that Meta\u2019s pricing shift should serve as a driver for greater digital maturity among Nigerian enterprises<\/p>","protected":false},"author":1,"featured_media":6059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[65],"tags":[1560,238,406,1561,1562],"class_list":["post-6049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsapp-business-sme-growth","tag-advises","tag-business","tag-expert","tag-owners","tag-upcoming"],"_links":{"self":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts\/6049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/comments?post=6049"}],"version-history":[{"count":1,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts\/6049\/revisions"}],"predecessor-version":[{"id":6058,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts\/6049\/revisions\/6058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/media\/6059"}],"wp:attachment":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/media?parent=6049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/categories?post=6049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/tags?post=6049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}