Google\u2019s John Mueller answered a question about industries in which Generative Engine Optimization (GEO) does not matter. His answer showed what it looks like from Google\u2019s point of view<\/p>\n
Businesses have been demanding solutions for ranking in AI-based search and if people are lining up with cash in hand to buy something people are going to sell them what they\u2019re asking for<\/p>\n
Consultants focused on AI search optimization have popped up while established SEOs have reluctantly began offering those services while also affirming that it\u2019s just SEO<\/p>\n
Most SEO plugins now offer the ability to generate LLMs.txt, a file that points LLMs to LLM-optimized markdown content, which no search engine or AI chat actually uses\u2026 But the customer is always right<\/p>\n
Bluesky member @galloni.net asked<\/a>:<\/em><\/p>\n \u201c@johnmu.com, are there industries where GEO simply doesn\u2019t matter yet? I\u2019m thinking about sectors like adult, gambling or other areas where Google still seems to drive most discovery.\u201d<\/p>\n<\/blockquote>\n Google\u2019s Mueller answered that from Google\u2019s point of view there is nothing special that needs to be done for AI search<\/p>\n Mueller responded:<\/em><\/p>\n \u201cI\u2019m not quite sure what you\u2019re asking; from our POV there\u2019s nothing really special you need to do for generative AI responses in search.\u201d<\/p>\n<\/blockquote>\n Google\u2019s AI search results derive directly from the crawled index. They pick from the top of the search results for a given query plus additional results for the query fan-outs, which are generally related searches, searches for additional information that a user would be interested in<\/p>\n Because Google literally pulls AI search results from their regular search index, there is nothing special that businesses and publishers need to do to rank in it beyond regular SEO<\/p>\n CategoryNewsSEOAI Search<\/p>\n \n Related:<\/strong> \n Join Justfine Infotech<\/strong> and build real digital skills in AI, automation, web development, digital marketing, office productivity, e-commerce, freelancing<\/a> and <a href="https:\/\/justfineinfotech.com\/uae-stops-600000-cyberattacks-daily-cybersecurity<\/a>-chief-reveals-3-biggest-threats\/” title=”UAE stops 600,000 cyberattacks daily: Cybersecurity chief reveals 3 biggest threats”>cybersecurity<\/a>.<\/p>\n Available Programmes:<\/strong> WhatsApp:<\/strong>\n
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