{"id":3269,"date":"2026-07-17T11:36:17","date_gmt":"2026-07-17T11:36:17","guid":{"rendered":"https:\/\/justfineinfotech.com\/why-fiverr-took-ai-roster-launch-to-the-heart-of-tinseltown-lbbonline\/"},"modified":"2026-07-17T11:36:19","modified_gmt":"2026-07-17T11:36:19","slug":"why-fiverr-took-ai-roster-launch-to-the-heart-of-tinseltown-lbbonline","status":"publish","type":"post","link":"https:\/\/justfineinfotech.com\/fr\/why-fiverr-took-ai-roster-launch-to-the-heart-of-tinseltown-lbbonline\/","title":{"rendered":"Why Fiverr Took AI Roster Launch to the Heart of Tinseltown | LBBOnline"},"content":{"rendered":"

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\nWhy Fiverr Took AI Roster Launch to the Heart of Tinseltown
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\nAI director Billy Boman and Fiverr head of creative Nir Refuah tell LBB\u2019s Laura Swinton Gupta about creating real world impact with a new sign in the Hollywood Hills<\/p>\n

When director Billy Boman first heard Fiverr\u2019s idea for the new campaign launch, he thought it was a joke. The plan was to create his name using 30-foot tall letters, a provocative companion to the iconic sign in the Hollywood hills. Fiverr wanted to take its new roster of hand-picked AI directors to the heart of the film industry, and Billy was to be the poster boy<\/p>\n

This sign was to be placed on a Los Angeles hillside, by the Cahuenga Pass, overlooking Highway 101. It\u2019s an unavoidable location for many of Tinseltown\u2019s movie execs and creatives as they made their way to Studio City on their morning commute<\/p>\n

The creative team at Fiverr, led by Nir Refuah, wanted to bring old Hollywood and the future of filmmaking together in one striking image. \u201cThe team and I thought of how to create this image of the two signs, the iconic Hollywood sign along with the sign of change, of new ways of filmmaking, of a new layer of talent that is joining the city,\u201d said Nir. \u201c[We wanted to ] have them together, not opposing one another\u2026 showing how people like Billy are now part of traditional filmmaking and part of this industry.\u201d<\/p>\n

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While this was an exercise in promoting AI talent, the only way to ensure that this had an impact was to make it real<\/p>\n

Impact it had. When the campaign launched in March, it certainly got people talking, says Billy. There was a real mix between people claiming \u201cbest ad spend ever\u201d and others who were upset or derided him for being an unknown<\/p>\n

\u201cI’m not a big influencer, I’m not a social media celebrity in any way. I have a small but loyal following on LinkedIn and I\u2019m building this rocket ship as we’re flying it,\u201d he chuckles. \u201cIt’s been mostly really good. Of course, a mixed bag, and it sparked conversations and dialogue that I think are necessary and something I think is productive even though there is still resistance in the older industries.\u201d<\/p>\n

There has, of course, been a great deal of debate in the movie industry and the ad business about the quality or otherwise of AI filmmaking. That\u2019s why when it came to AI filmmaking talent, Fiverr were keen to add a layer of curation. Hence the launch of a hand-picked roster of talent<\/p>\n

As Nir Refuah explains, \u201cWe started with the thought that AI video isn’t \u2018good enough\u2019. We see slop everywhere. Even on our TV. We know that the engines are amazing and the possibilities are tremendous and it’s really impressive, but the outputs generated by AI video are not good enough for real cinema.\u201d<\/p>\n

In response they decided to scour the globe for a collection of AI talent who they believe can elevate AI video. In the process they found what Nir calls \u2018the 0.1%\u2019. It\u2019s a collection of directors, VFX and post specialists and creative directors who have turned their experienced hands to AI craft<\/p>\n

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Billy is a Stockholm-based digital artist and creative director whose roots in adland go deep. His parents (now in their 80s and 70s) ran a boutique agency and have seen the transition from old ways of working, like gluing layouts and couriering work to clients for approval. Billy reflects that older people in their 60s and above have seen so many cycles of disruption that they tend to take a longer view. Painters may have resisted the advent of photography, but these days painting and photography co-exist.<\/p>\n

\u201cThe story of cinema is also the story of technology,\u201d says Billy<\/p>\n

It\u2019s not just the technology that\u2019s changing, but business models for talent. The Fiverr model puts artists in direct contact with clients, which is liberating \u2013 though Billy doesn\u2019t think it\u2019s the end of the road for the production company model quite yet<\/p>\n

\u201cAs with anything, it’s probably both,\u201d he says. \u201cWhat I like about the Fiverr thing is that they are doing what they call \u2018Vetted Pro\u2019, meaning anyone who makes it into the AI roster is actually scrutinised by Fiverr, that the quality is meeting a certain level of expectation, which I think is super good. Clients tell us all the time, “we worked with this AI guy we found on Instagram, his work was really cool but then he couldn’t execute on the brief”. Everything just looked the same, he could only do one style. So I think as good as Instagram and stuff can be, there’s a place for something more curated.<\/p>\n

\u201cIn terms of the old exclusive model, where you’re represented by one person exclusively worldwide, that’s gone. The world is too global, there’s too much opportunity floating around, it’s much more like a creator-led model. I think if something is gone, it’s that old exclusive model for directors.\u201d<\/p>\n

According to Nir, the criteria for pulling the Fiverr roster together was pretty straightforward. One, they have to be genuinely good filmmakers. Two, they should have commercial experience \u2013\u00a0 Too Short for Modeling has a Dollar Shave Club campaign under their belt; and Alon Seifert was a group creative director at McCann New York. And three, they want to source exciting up-and-comers, the big stars of tomorrow.<\/p>\n

\u201cOne of the good things is the democratisation that AI gives,\u201d says Nir. \u201cEveryone has the tools now. It’s not really levelling the playing field, but it is doing a lot of work towards it. That gives talent from all over the world opportunity to shine, this was also important for us. Opening up the market to many kinds of talents.\u201d<\/p>\n

Now that the platform has been launched, the team are preparing for the next phase of their campaign, which will see them focus on promoting more of the individuals on the roster<\/p>\n

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Source: lbbonline.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When director Billy Boman first heard Fiverr\u2019s idea for the new campaign launch, he thought it was a joke. The plan was to create his name using 30-foot tall letters, a provocative companion to the iconic sign in the Hollywood hills. Fiverr wanted to take its new roster of hand-picked AI directors to the heart…<\/p>","protected":false},"author":1,"featured_media":3275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[175,597,301,596,595],"class_list":["post-3269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-remote-work-freelancing-digital-income","tag-fiverr","tag-heart","tag-launch","tag-roster","tag-took"],"_links":{"self":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts\/3269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/comments?post=3269"}],"version-history":[{"count":1,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts\/3269\/revisions"}],"predecessor-version":[{"id":3274,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts\/3269\/revisions\/3274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/media\/3275"}],"wp:attachment":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/media?parent=3269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/categories?post=3269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/tags?post=3269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}