![\"PR](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/07\/1783307096_banner_images-pr-asia-2026-1783307096_banner_images-pr-asia-2026-1783307096_PRAsia-Generic_Animated-Banner_976x252-2.gif\")
\n
![\"marketing](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/07\/2026-05-28-bg-3.jpg\")
<\/p>\n
\n<\/p>\n
TikTok a c\u00e9l\u00e9br\u00e9 le Mois des fiert\u00e9s aux Philippines avec le retour de sa campagne annuelle #ForYourPride, combinant musique, formation des cr\u00e9ateurs et initiatives de d\u00e9veloppement communautaire pour soutenir les cr\u00e9ateurs LGBTQIA+ et encourager l'expression authentique de soi sur la plateforme.<\/p>\n
Now in its sixth year, the campaign adopted the theme “Find your voice”, highlighting the role of music and creative expression in fostering understanding, empathy and allyship. This year’s programme featured a TikTok LIVE singing competition, an exclusive mentorship session for emerging creators and an offline celebration bringing together creators, artists and members of the LGBTQIA+ community<\/p>\n
“Creating a safe space where people feel seen, heard, and empowered to express themselves has always been at the heart of what we do at TikTok. Through #ForYourPride, we celebrate LGBTQIA+ creators and allies who are using their creativity and voices to spark conversations, inspire others, and build communities that uplift one another,” said Bea Bautista, communications lead for the Philippines, Thailand and Malaysia at TikTok.<\/p>\n
Don’t miss:\u00a0Pride marketing in the Philippines shifts from big campaigns to practical participation<\/i><\/b><\/p>\n
A key element of the campaign was the TikTok LIVE Find Your Voice Competition, which invited creators to perform an original song or cover inspired by Pride, empowerment and self-expression. The initiative underscored TikTok LIVE’s role in helping creators grow audiences, develop their craft and build communities through real-time engagement<\/p>\n
Ryssi Avila emerged as both Top Creator and Pride Anthem Winner with her original track For Real, joined by fellow winners Criszl Luna, Don Philip Dela Cerna, Arnie Calacar and Ruthie Qadan. TikTok said Avila’s winning song became available on Spotify and YouTube from 3 July<\/p>\n
The platform also highlighted TikTok LIVE features, including Multi-Guest collaborations, as tools that enable creators to connect with audiences across borders through shared experiences and authentic storytelling<\/p>\n
Following the competition, the top creators participated in a mentorship session led by TikTok creator, neurolinguistic programming practitioner and Drag Race Philippines Season 3 finalist Tita Baby. The workshop focused on personal branding, authenticity, audience engagement and creative development, reflecting TikTok’s broader strategy of pairing platform exposure with creator education<\/p>\n
The campaign concluded with a music festival-inspired celebration featuring performances from competition winners, a Pride Runway showcase and appearances by drag artists Tiny Deluxe, who hosted the event, and Popstar Bench. Fellow creators including Rica Salomon, Kylie Celebre, Mikoella and Jamie Casino also attended<\/p>\n
“By empowering creators through campaigns such as #ForYourPride and supporting them with opportunities for learning and connection, we hope to inspire even more people to share their stories with confidence and pride,” added Bautista<\/p>\n
Step into\u00a0PR Asia Philippines 2026\u00a0on 9 September in Manila, where communications leaders will unpack the realities of trust, nationalism, misinformation, and polarisation shaping the country\u2019s evolving narrative landscape<\/p>\n
Related articles:’So much at stake’: Coach Myke Celis on the complexities of Pride marketing in PHBabaylanes, DDB MNL turn watch time into support for trans creators this PrideGOODSTUPH turns schoolyard slurs into pride keychains for Pink Dot 2025<\/b><\/p>\n
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene. We break down the big and messy topics of the day so you’re updated on the most important developments in Asia’s marketing development \u2013 for free<\/p>\n subscribe now \n En rapport:<\/strong> \n <a href="https:\/\/yoursite.com\/automation-africa\/" title="WhatsApp<\/a> Automatisation du marketing<\/a> Afrique : 6 erreurs dangereuses commises par les marques au Nig\u00e9ria Rejoindre Justfine Infotech<\/strong> et d\u00e9velopper de v\u00e9ritables comp\u00e9tences num\u00e9riques en IA, automatisation, d\u00e9veloppement web, marketing digital, bureautique, e-commerce, travail ind\u00e9pendant et cybers\u00e9curit\u00e9<\/a>.<\/p>\n Programmes disponibles :<\/strong> WhatsApp :<\/strong>
\nFollow<\/a><\/p>\nFree newsletter<\/h2>\n
Get the daily lowdown on Asia’s top marketing stories<\/h3>\n
\n open in new window<\/a><\/p>\n\n
\n
\n Formation en automatisation num\u00e9rique au B\u00e9nin\u00a0: 5 comp\u00e9tences cl\u00e9s recherch\u00e9es par les employeurs en 2026
\n <\/a>\n <\/p>\n
\n Automatisation du marketing WhatsApp en Afrique\u00a0: 6 erreurs dangereuses commises par les marques au Nig\u00e9ria
\n <\/a>\n <\/p>\n<\/div>\n\nVous souhaitez apprendre cela de mani\u00e8re pratique ?<\/h3>\n
\n Certificat de 6 semaines \u2022 Certificat professionnel de 3 mois \u2022 Dipl\u00f4me de 6 mois \u2022 Dipl\u00f4me professionnel complet<\/p>\n
\n +229 01 57 57 99 15
\n +229 01 66 68 11 60<\/p>\n