Let\u2019s see how the selected WhatsApp bulk message senders compare<\/p>\n
Disclaimer: This article covers the the best WhatsApp marketing platforms, including our own platform, Brevo. We strive to be objective. Our suggestions are based on our own research and experience. We do not earn commissions from any links in this article<\/p>\n
Brevo is an official Meta Business Partner and WhatsApp Business Solution Provider<\/p>\n
It works as a WhatsApp marketing software and offers the full range of WhatsApp Campaigns<\/p>\n
On top of being a comprehensive CRM suite with full email marketing functionalities, transactional email, SMS sending, Brevo also lets you send bulk WhatsApp marketing campaigns, all from one interface<\/p>\n
As a WhatsApp bulk sender software, Brevo gives you access to the WhatsApp API within its own platform. This means you can create and send campaigns, and manage WhatsApp contact lists without the technical skills usually required to work with APIs<\/p>\n
- \n
- Seamless API integration \u2014 activate WhatsApp Campaigns in minutes without coding skills<\/li>\n
- The embedded signup connects your WhatsApp Business Account and Brevo\u2019s interface fast and easy<\/li>\n
- Inside Brevo, it’s easier to create message templates (incl. multimedia), get them approved, schedule them as well as manage WhatsApp subscribers<\/li>\n
- Interactive messages with quick reply buttons available<\/li>\n
- You can add WhatsApp messages to multichannel automation<\/a> flows<\/li>\n
- You can use automatic replies for incoming customer questions<\/li>\n
- You can receive inbound messages too!<\/li>\n
- Choose from existing templates or create new ones with an easy WYSIWYG editor<\/li>\n
- Brevo\u2019s signup forms also work for building a WhatsApp contact list, and you get a place to store and manage all the subscribers<\/li>\n
- You can monitor template status and WhatsApp marketing campaign performance directly from Brevo<\/li>\n
- Email, WhatsApp, and SMS marketing software in one place \u2014 can be combined in multichannel automated series any way you want (for example, mix all three to recover abandoned carts)<\/li>\n
- Over 100 languages and countries supported<\/li>\n
- No license fees to use WhatsApp Campaigns \u2013 only pay for message credits<\/li>\n<\/ul>\n
You can run WhatsApp campaigns on the Professional plan, starting from $499\/month<\/p>\n
The price per message depends on the country code and is regulated by WhatsApp session rules. For instance, sending 1,000 WhatsApp messages to recipients in India costs \u20b9962.6 ($12.67) and $31.59 to the US<\/p>\n
WATI is a WhatsApp API partner for bulk messages, broadcasts, and customer communications<\/p>\n
WATI offers user-friendly features for non-technical people. By using a simple interface and a drag-and-drop builder, you can create customized messages for your WhatsApp campaigns. And if you\u2019re tech-savvy, you can access WATI API Gateway<\/p>\n
The platform is fully focused on WhatsApp, which is both good and bad for its users. If you don\u2019t need omnichannel marketing features, you\u2019ll enjoy advanced features for running WhatsApp campaigns inside the app. If you need a platform for sending WhatsApp bulk messages occasionally, investing in a dedicated solution, like WATI, doesn\u2019t make sense<\/p>\n
WATI offers three plans you should choose from to use its services: the Growth plan costing $59\/month, the Pro plan for $119\/month, and the Business plan priced at $279\/month<\/p>\n
One conversation equals unlimited notifications sent to one user within a 24-hour window after the first interaction. Once you reach the limit, you\u2019ll be paying a certain fee per every conversation. The cost per conversation<\/a> depends on the country.\u00a0<\/p>\n
\n<img src="https:\/\/justfineinfotech.com\/wp-content<\/a>\/uploads\/2026\/07\/whatsapp_marketing_software_novochat-1024×924-1.webp” alt=”novochat WhatsApp marketing software”>
\n<\/figure>\nNovoChat is a multichannel chat marketing platform for ecommerce companies. It integrates with WhatsApp, Messenger, Telegram, and LINE. Broadcast message campaigns are only available on WhatsApp and Messenger<\/p>\n
The platform offers integrations with Shopify and EasyStore allowing users to promote new products with marketing messages. The NovoChat dashboard provides real-time performance metrics, like the number of read and replied messages, total clicks, and revenue earned<\/p>\n
NovoChat offers a 7-day free trial and four pricing plans:<\/p>\n
- \n
- Starter: $25\/month<\/li>\n
- Pro: $99\/month<\/li>\n
- Business: $249<\/li>\n<\/ul>\n
\n ![\"ameyo](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/07\/whatsapp_marketing_software_ameyo-1024x536-1.webp\")
\n<\/figure>\nAmeyo is customer experience software offering contact center tools and chatbots. Ameyo is one of the providers of WhatsApp Business API offering users to tap into advanced customer service and mass marketing<\/p>\n
On its dashboard, It displays information on performance metrics as well as its graphical representation to help users visualize the data.\u00a0<\/p>\n
As a sophisticated contact center solution, Ameyo is a good choice for customer support and service teams<\/p>\n
Ameyo doesn\u2019t provide pricing information publicly<\/p>\n
\n ![\"respond](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/07\/whatsapp_marketing_software_respond_io-1024x703-1.webp\")
\n<\/figure>\nRespond.io is business messaging software streamlining communications through text messages, WhatsApp, email, social media, and website widgets<\/p>\n
Previously, Respond.io provided WhatsApp API access , like 360dialog. Once you connected your API to the Respond.io account, you could reach your target audience with broadcasts and personalized messages on WhatsApp<\/p>\n
However, Respond.io stopped supporting other WhatsApp BSPs in November 2024. They now offer their own WhatsApp Business Platform API<\/p>\n
They also offer a WhatsApp Business Calling API feature for user-initiated voice calls<\/p>\n
Respond.io offers a 7-day free trial. Paid plans include the following:<\/p>\n
- \n
- Starter:<\/strong>$79\/month<\/li>\n
- Growth:<\/strong> $159\/month<\/li>\n
- Advanced:<\/strong>$279\/month<\/li>\n
- Enterprise:<\/strong>Custom<\/li>\n<\/ul>\n
\n ![\"messagebird](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/07\/whatsapp_marketing_software_messagebird-1024x540-1.webp\")
\n<\/figure>\nBird (formerly MessgeBird) is an omnichannel communications platform and CRM offering simple no-code solutions for non-tech people and a collection of robust APIs for developers. The company is an WhatsApp Business Partner<\/p>\n
Bird offers a user-friendly Flow Builder for creating and broadcasting WhatsApp template messages to your existing and potential customers. With the Template Manager, you can also build, save, and re-use customizable, pre-approved message templates<\/p>\n
Apart from integrating with WhatsApp Business API, Bird offers tools for bulk SMS sending, email marketing, Instagram messaging, and more. It\u2019s a powerful solution for companies willing to manage customer communications across various channels in one place<\/p>\n
Bird charges the following for business-initiated messages:<\/p>\n
- \n
- Authentication: from $0.0026 per conversation<\/li>\n
- Marketing: $0.025 per conversation<\/li>\n
- Utility (i.e. transactional messages): from $0.0026 per conversation<\/li>\n<\/ul>\n
\n ![\"twilio](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/07\/whatsapp_marketing_software_twilio-1024x580-1.webp\")
\n<\/figure>\nTwilio is a communication software offering APIs for WhatsApp messaging, SMS, voice calls, and email<\/p>\n
Twilio\u2019s Content API facilitates multichannel marketing by enabling rich content that is automatically optimized for each channel you want to broadcast to. However, each channel is a part of a separate plan. So you should calculate the total price first before you choose Twilio as your marketing communications platform<\/p>\n
Twilio is a good platform for tech-savvy experts willing to build a sophisticated communication platform. Otherwise, you\u2019d better choose a less complex solution.\u00a0<\/p>\n
To set up and use WhatsApp Business API, you don\u2019t need to buy a subscription-based plan. Twilio charges based on both Meta’s conversation-based pricing and their per-message fee<\/p>\n
Pricing varies due to the type of conversation<\/p>\n
- \n
- Utility (i.e. transactional messages):<\/strong>$0.0034 per conversation, $0.005 per message<\/li>\n
- Authentication:<\/strong> $0.0034 per conversation, $0.005 per message<\/li>\n
- Marketing:<\/strong> unavailable in the U.S. (as of January 2026), $0.0118 per conversation, $0.005 per message in India<\/li>\n
- Service (i.e. user-initiated):<\/strong> $0.00 per conversation, $0.005 per message<\/li>\n<\/ul>\n
\n ![\"webengage](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/07\/whatsapp_marketing_software_webengage-1024x450-1.webp\")
\n<\/figure>\nWebEngage is another marketing automation software. It offers tools for running push, in-app, SMS, on-site, web push, email, Facebook, Instagram, and WhatsApp campaigns<\/p>\n
On the downside, there\u2019s no direct integration between WedEngage and WhatsApp. You\u2019ll need to choose a WhatsApp Server Provider first and then connect it to your WebEngage account.\u00a0<\/p>\n
Mid-sized businesses and enterprises choose WebEngage for a combination of advanced customer data management and omnichannel marketing features, but it\u2019s not a go-to solution for small businesses<\/p>\n
WebEngage has four pricing plans differing in the number of monthly active users and access to advanced features. However, WebEngage doesn\u2019t provide pricing information publicly<\/p>\n
What-Sender is a cheap extension for sending bulk WhatsApp messages. Its interface is not even half as sleek as other tools on this list, but you can\u2019t complain about it given the low price and zero limitations<\/p>\n
What-Sender is not an official WhatsApp Business Partner, and we would recommend being careful with it<\/p>\n
What-Sender charges $23.74\/year for unlimited message sending and up to five WhatsApp accounts per subscription. There\u2019s also a free plan for those who want to explore What-Sender\u2019s features<\/p>\n
\n ![\"whatso](\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/07\/whatsapp_marketing_software_whatso-1024x568-1.webp\")
\n<\/figure>\nWhatso is a dedicated WhatsApp marketing platform.\u00a0<\/p>\n
They offer a variety of features for bulk WhatsApp sending. This includes contact management, campaign design, and various messaging options<\/p>\n
Its a good choice for small businesses looking for a cost-effective WhatsApp marketing tool<\/p>\n
Whatso offers a free trial that allows you to send up to 100 messages<\/p>\n
You can pay either yearly or quarterly. Here are their annual pricing plans:<\/p>\n
- \n
- Standard:<\/strong>$120\/year<\/li>\n
- Premium:<\/strong> $180\/year<\/li>\n
- Enterprise:<\/strong>$240\/year<\/li>\n<\/ul>\n
Here are best practices you should follow in order to get the most out of your WhatsApp marketing campaigns<\/p>\n
- \n
- Get explicit opt-In consent:<\/strong>Use landing pages, lead forms, or click-to-WhatsApp ads to collect user consent before messaging.<\/li>\n
- Comply with privacy laws and WhatsApp anti-spam guidelines:<\/strong>Be clear on how user data is collected, stored, and used. Stay compliant with GDPR, CCPA, and WhatsApp Business policies.<\/li>\n
- Personalize your WhatsApp campaigns:<\/strong>Add contact names or otherwise use previous interactions and product preferences to tailor your communication.<\/li>\n
- Always provide value:<\/strong> Share offers, order updates, reminders, or useful content relevant to each user.<\/li>\n
- Make it easy to opt-out:<\/strong> Offer clear unsubscribe options like \u201cReply STOP to opt out.\u201d<\/li>\n
- Analyze the results:<\/strong>Track open\/read rates, response rates, opt-outs, and conversions. Use A\/B testing to optimize your campaigns.<\/li>\n<\/ul>\n
In sum: WhatsApp marketing software<\/h3>\n
What is WhatsApp marketing software?<\/h4>\n
WhatsApp marketing software refers to any software that allows businesses to send marketing messages to customers and subscribers<\/p>\n
Top WhatsApp marketing software<\/h4>\n
- \n
- Brevo: Best for businesses of all sizes<\/li>\n
- NovoChat: Best for ecommerce<\/li>\n
- Twilio: Best for small and mid-sized businesses<\/li>\n<\/ul>\n
There are many WhatsApp marketing tools on the market but some offer a full marketing suite, not just message sending. Access WhatsApp Campaigns even on Brevo\u2019s free plan<\/p>\n
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\n WhatsApp Marketing Automation Africa: 6 Dangerous Mistakes Brands Make in Nigeria
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- Comply with privacy laws and WhatsApp anti-spam guidelines:<\/strong>Be clear on how user data is collected, stored, and used. Stay compliant with GDPR, CCPA, and WhatsApp Business policies.<\/li>\n
- Premium:<\/strong> $180\/year<\/li>\n
- Authentication:<\/strong> $0.0034 per conversation, $0.005 per message<\/li>\n
- Utility (i.e. transactional messages):<\/strong>$0.0034 per conversation, $0.005 per message<\/li>\n
- Growth:<\/strong> $159\/month<\/li>\n
- Starter:<\/strong>$79\/month<\/li>\n