{"id":2635,"date":"2026-07-04T10:25:46","date_gmt":"2026-07-04T10:25:46","guid":{"rendered":"https:\/\/justfineinfotech.com\/how-to-use-shopify-google-analytics\/"},"modified":"2026-07-04T10:25:46","modified_gmt":"2026-07-04T10:25:46","slug":"how-to-use-shopify-google-analytics","status":"publish","type":"post","link":"https:\/\/justfineinfotech.com\/fr\/how-to-use-shopify-google-analytics\/","title":{"rendered":"How to Use Shopify Google Analytics"},"content":{"rendered":"<h2>Key takeaways<\/h2>\n<ul>\n<li>\n<p>To use the Shopify Google Analytics integration, create a Google Analytics account and Google Analytics 4 property through which you can use a web data stream to add your Shopify store<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li><\/ul>\n<ul>\n<li>\n<p>It\u2019s also important to consider potential challenges, such as discrepancies between the data you get from your Shopify analytics and Google Analytics, which you can overcome by adding scripts to the checkout settings<\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/justfineinfotech.com\/12-high-paying-remote-jobs-to-explore\/\" title=\"12 High-Paying Remote Jobs to Explore\">Explore<\/a> how to set up Google Analytics with your Shopify store and learn more about why it can be beneficial. To develop your digital marketing skills, enroll in the Google Digital Marketing &amp; E-commerce Professional Certificate. In as few as six months, you\u2019ll earn a credential you can add to your resume and professional profile while having an opportunity to build skills such as search engine optimization (SEO), online advertising, and <a href=\"https:\/\/justfineinfotech.com\/important-social-media-platforms-for-companies-how-to-pick-the-right-ones\/\" title=\"Important Social Media Platforms for Companies: How to Pick the Right Ones\">social media<\/a> marketing and strategy.<\/p>\n<p>In addition to the data provided by Shopify analytics, you can connect your Shopify store to Google Analytics to track events and learn more about the performance of your store. Analytics allow you to learn more about your customers and your sales to help you improve your business.\u00a0<\/p>\n<p>With Google Analytics, you can automatically track specific events in your store when a customer:<\/p>\n<ul>\n<li>\n<p>Visits a page in your store (<b>page_view<\/b>)<\/p>\n<\/li>\n<li>\n<p>Searches for a product in your store (<b>search<\/b>)<\/p>\n<\/li>\n<li>\n<p>Views a product in your store (<b>view_item<\/b>)<\/p>\n<\/li>\n<li>\n<p>Adds an item to a cart (<b>add_to_cart<\/b>)<\/p>\n<\/li>\n<li>\n<p>Begins a checkout process (<b>begin_checkout<\/b>)<\/p>\n<\/li>\n<li>\n<p>Enters payment information (<b>add_payment_info<\/b>)<\/p>\n<\/li>\n<li>\n<p>Completes their checkout (<b>purchase<\/b>)<\/p>\n<\/li>\n<\/ul>\n<h2>How to set up Google Analytics for your Shopify store<\/h2>\n<p>Prior to connecting your Shopify store to Google Analytics, you first need to create a Google Analytics account. Then you can create a Google Analytics 4 property from which you can add to your Shopify store through a web data stream. When completing this process, you will receive a <b>Tag ID<\/b> for later use. Google provides a guide with the information you need for <a href=\"https:\/\/support.google.com\/analytics\/answer\/9304153#account\" rel=\"nofollow noopener\" target=\"_blank\">creating a Google Analytics account, property, and data stream<\/a>. Once this is complete, follow these steps to add Google Analytics to your Shopify store:<\/p>\n<ol>\n<li>\n<p>Access store preferences<\/p>\n<\/li>\n<li>\n<p>Connect your Google account<\/p>\n<\/li>\n<li>\n<p>Connect your Google Analytics 4 property<\/p>\n<\/li>\n<li>\n<p>Link Google Analytics to your Google Ads account<\/p>\n<\/li>\n<\/ol>\n<p>Let&#8217;s go through each step in detail:<\/p>\n<h3>1. Access store preferences<\/h3>\n<p>You can access your store preferences from your Shopify admin by selecting Online store &gt; Preferences<\/p>\n<h3>2. Connect your Google account<\/h3>\n<p>To connect your Google account, go to the Google Analytics section and select Manage pixel here, then click Connect your Google account<\/p>\n<h3>3. Connect your Google Analytics 4 property<\/h3>\n<p>Select the <b>Tag ID<\/b> you received earlier when setting up your Google Analytics 4 property, then click <b>Connect your Google Analytics 4 property<\/b> to connect Google Analytics to your Shopify store.\u00a0<\/p>\n<p>Make sure you remove password protection from your Shopify store to allow Google Analytics to begin tracking events. You can do this from your Shopify admin by going to Online Store &gt; Themes &gt; Remove password. If you do not see &#8220;Your online store is password protected,&#8221; password protection has already been removed or was not set<\/p>\n<h3>4. Link Google Analytics to your Google Ads account<\/h3>\n<p>You can access more customer activity information by linking your Google Analytics and Google Ads accounts<\/p>\n<h2>Things to consider when using Shopify Google Analytics<\/h2>\n<p>It\u2019s possible to have discrepancies between the data provided by your Shopify analytics and Google Analytics. This can happen for a number of reasons, such as customers using browser extensions to block Google Analytics tracking, as well as whether or not customers have certain cookies enabled or their internet connections. If you have knowledge of web design languages such as HTML, JavaScript, CSS, or Liquid, you can add scripts to the checkout settings in your Shopify admin to track additional events in Google Analytics 4.<\/p>\n<p><b>Read more:<\/b>Most Popular Programming Languages<\/p>\n<h2>Explore our free e-commerce and digital marketing resources<\/h2>\n<p>Get in-depth guidance, explore professional and learning paths, and access skills and career assessments with our Career Reider checking out our other re<\/p>\n<ul>\n<li>\n<p><b>Read our Career Chat issue:<\/b><a href=\"https:\/\/www.linkedin.com\/pulse\/curious-digital-marketing-read-coursera-aomse\/\" rel=\"nofollow noopener\" target=\"_blank\">Curious About Digital Marketing? Read On<\/a><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p><b>Watch on YouTube:<\/b><a href=\"https:\/\/www.youtube.com\/watch?v=kC9ivs9r4Oc\" rel=\"nofollow noopener\" target=\"_blank\">Digital Marketing Roadmap<\/a><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p><b>Bookmark for later:<\/b>Digital Marketing Terms Every Marketer Should Know<\/p>\n<\/li>\n<\/ul>\n<p>Accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you\u2019ll get access to over 10,000 courses.\u00a0<\/p>\n<h5>Build job-ready skills with Coursera Plus<\/h5>\n<p>Start 7-day free trial<br \/>\nStart 7-day free trial<\/p>\n<h2>Keep reading<\/h2>\n<ul>\n<li>Google Analytics Dashboard: What It Is and How to Get Started<br \/>\nOctober 22, 2025<\/li>\n<li>Shopify Inventory Management: A How-to Guide<br \/>\nJanuary 31, 2026<\/li>\n<li>How to Connect Hubspot Shopify Integration<br \/>\nJune 21, 2026<\/li>\n<li>How to Set Up Google Ads Conversion Tracking on Shopify<br \/>\nJune 30, 2026<\/li>\n<li>How to Add User to Google Analytics<br \/>\nFebruary 12, 2026<\/li>\n<li>How to Pivot Your Digital Marketing Skills to ANY Industry (4-Step Framework) [VIDEO]<br \/>\nJune 25, 2025<\/li>\n<\/ul>\n<p>Updated on Jun 30, 2026<br \/>\nWritten by:<\/p>\n<h3>Coursera Staff<\/h3>\n<p>Editorial Team<\/p>\n<p>Coursera\u2019s editorial team is comprised of highly experienced professional editors, writers, and fact<\/p>\n<p>This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals<\/p>\n<div style=\"clear:both;margin:30px 0 15px 0\">\n<p>\n    <strong>Related:<\/strong><br \/>\n    <a href=\"https:\/\/yoursite.com\/automation-training-benin\/\" title=\"Digital Automation Training Benin: 5 Winning Skills Employers Demand in 2026\" target=\"_blank\" rel=\"noopener\"><br \/>\n      Digital Automation Training Benin: 5 Winning Skills Employers Demand in 2026<br \/>\n    <\/a>\n  <\/p>\n<p>\n    <a href=\"https:\/\/justfineinfotech.com\/laravel-whatsapp-two-backends-behind-one-facade-laravel-news\/\" title=\"Laravel WhatsApp: Two Backends Behind One Facade - Laravel News\">WhatsApp<\/a> Marketing Automation Africa: 6 Dangerous Mistakes Brands Make in Nigeria&#8221;><br \/>\n      WhatsApp Marketing Automation Africa: 6 Dangerous Mistakes Brands Make in Nigeria<br \/>\n    <\/a>\n  <\/p>\n<\/div>\n<div style=\"clear:both;margin:30px 0;padding:25px;background:#f8f9fc;border:1px solid #ddd;border-radius:8px;text-align:center\">\n<h3>Want to learn this practically?<\/h3>\n<p>Join <strong>Justfine Infotech<\/strong> and build real digital skills in AI, automation, web development, digital marketing, office productivity, e-commerce, freelancing and cybersecurity.<\/p>\n<p><strong>Available Programmes:<\/strong><br \/>\n  6 Weeks Certificate \u2022 3 Months Professional Certificate \u2022 6 Months Diploma \u2022 Full Professional Diploma<\/p>\n<p><strong>WhatsApp:<\/strong><br \/>\n  +229 01 57 57 99 15<br \/>\n  +229 01 66 68 11 60<\/p>\n<p><a href=\"https:\/\/api.whatsapp.com\/send?phone=2348132690270&amp;text=Hello\" target=\"_blank\" rel=\"noopener\">Enroll Now<\/a><\/p>\n<\/div>\n<p class=\"ani-source\">Source: <a href=\"https:\/\/www.coursera.org\/articles\/shopify-google-analytics\" target=\"_blank\" rel=\"nofollow noopener\">www.coursera.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To use the Shopify Google Analytics integration, create a Google Analytics account and Google Analytics 4 property through which you can use a web data stream to add your Shopify store<\/p>","protected":false},"author":1,"featured_media":2637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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