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META<\/p>\nRavi Garg Takes On Expanded Enterprise Business Role At Meta
\nMETA<\/p>\n
Ravi Garg has taken on the role of Managing Director, Enterprise Business, Asia-Pacific (APAC) at Meta, expanding his remit from leading WhatsApp\u2019s business messaging and payments operations in India to driving enterprise growth across the region<\/p>\n
In his new role, Garg will oversee sales and growth across Meta\u2019s enterprise portfolio, including business messaging, Meta Business Agents and Muse APIs. The appointment comes as Meta expands its enterprise offerings beyond advertising, with a growing focus on business messaging and AI-powered tools for customer engagement<\/p>\n
Garg\u2019s mandate will involve scaling these offerings across APAC markets, positioning him at the intersection of Meta\u2019s enterprise growth strategy and the adoption of AI-led business solutions. Meta has not disclosed specific revenue target<\/a>s or market-level priorities associated with the appointment<\/p>\n From WhatsApp India To Regional Enterprise Leadership<\/p>\n Garg served as Country Director \u2013 Business Messaging & Payments at WhatsApp from July 2021 to September 2026. During his tenure, he led the launch and expansion of the platform\u2019s business messaging and payments operations in India<\/p>\n According to his professional profile, the business grew from zero to more than $1 billion in annual recurring revenue in under four years. He was also part of WhatsApp\u2019s global leadership team, contributing to product strategy and identifying opportunities to scale business messaging and payments<\/p>\n His experience in building WhatsApp\u2019s business operations in India will now extend to Meta\u2019s broader enterprise portfolio across the Asia-Pacific region<\/p>\n AI & Business Messaging In Focus<\/p>\n Garg\u2019s expanded responsibilities include driving the adoption of Meta Business Agents and Muse APIs alongside business messaging solutions. The offerings are part of Meta\u2019s broader push to integrate AI into business operations and customer engagement<\/p>\n As companies explore AI applications across customer service, product experiences and go-to-market strategies, Meta\u2019s enterprise business will look to expand the reach of these tools across APAC. The region presents varied market conditions, business requirements and levels of AI adoption<\/p>\n Meta has not shared further details on the structure of the regional business under Garg or the commercial targets attached to his new role<\/p>\n A Career Spanning Microsoft And Enterprise Technology<\/p>\n Before joining WhatsApp, Garg spent 13 years at Microsoft, from July 2008 to June 2021, in senior roles spanning sales, strategy, business planning and channel management. His responsibilities included contributing to the expansion of Microsoft\u2019s operations in India<\/p>\n He has also served as Chief Operating Officer at Nazara Technologies and held a general management role at Sify. His career spans technology, media and telecommunications, with experience across business development, operations and enterprise growth<\/p>\n The appointment marks a transition from leading WhatsApp\u2019s business messaging and payments operations in India to overseeing Meta\u2019s enterprise growth across a wider regional portfolio<\/p>\n Read the full article<\/strong>Create a free account to access this article and thousands more published daily.<\/p>\n \n En rapport:<\/strong> \n <a href="https:\/\/yoursite.com\/automation-africa\/" title="WhatsApp Automatisation du marketing<\/a> Afrique : 6 erreurs dangereuses commises par les marques au Nig\u00e9ria Rejoindre Justfine Infotech<\/strong> et construire de vrais digital skill<\/a>s in AI, automation, web development, digital marketing, office productivity, e-commerce, freelancing and cybersecurity.<\/p>\n Programmes disponibles :<\/strong> WhatsApp :<\/strong>\n
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