{"id":11341,"date":"2026-10-02T14:14:02","date_gmt":"2026-10-02T14:14:02","guid":{"rendered":"https:\/\/justfineinfotech.com\/whatsapp-starts-charging-for-certain-messages-businesses-send-to-customers-why-is-meta-putting-a-fee-and-will-every-text-now-cost-money\/"},"modified":"2026-10-02T14:14:05","modified_gmt":"2026-10-02T14:14:05","slug":"whatsapp-starts-charging-for-certain-messages-businesses-send-to-customers-why-is-meta-putting-a-fee-and-will-every-text-now-cost-money","status":"publish","type":"post","link":"https:\/\/justfineinfotech.com\/fr\/whatsapp-starts-charging-for-certain-messages-businesses-send-to-customers-why-is-meta-putting-a-fee-and-will-every-text-now-cost-money\/","title":{"rendered":"WhatsApp starts charging for certain messages businesses send to customers:  Why is Meta putting a fee, and will every text now cost money?"},"content":{"rendered":"<ul>\n<li>English News<\/li>\n<li>Tech science<\/li>\n<li>WhatsApp Business Message Charging Policy | Meta New Payment Rules<\/li>\n<\/ul>\n<p>WhatsApp starts charging for certain messages businesses send to customers:Why is Meta putting a fee, and will every text now cost money?<br \/>\n7 hours ago<\/p>\n<ul>\n<li>Copy link<\/li>\n<\/ul>\n<p>WhatsApp Business users have entered a new charging system from October 1, with Meta now putting a price on certain messages that businesses send to customers. For some businesses, the change could also mean their messages are no longer delivered if they did not add a payment method before the deadline<\/p>\n<p>The change affects businesses using the WhatsApp Business Platform, particularly Solution <a href=\"https:\/\/justfineinfotech.com\/fr\/new-law-to-provide-clarity-on-when-a-worker-qualifies-as-a-freelancer\/\" title=\"Une nouvelle loi vise \u00e0 clarifier les crit\u00e8res permettant de d\u00e9terminer quand un travailleur est consid\u00e9r\u00e9 comme ind\u00e9pendant.\">Provide<\/a>rs and companies that have directly integrated with WhatsApp. It does not mean that regular WhatsApp users will have to pay to send or receive messages<\/p>\n<p><strong>Which WhatsApp Business accounts are affected?<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/10\/image_1790926046.png\" alt=\"Image credit: WhatsApp Business blog\"><br \/>\nImage credit: WhatsApp Business blog<\/p>\n<p>The new rules apply to Solution Providers and businesses with direct integrations with the WhatsApp Business Platform<\/p>\n<p>These businesses were required to add a payment method to their messaging accounts by September 30. Meta has said that service messages for accounts without a payment method would stop being delivered once those messages became chargeable on October 1<\/p>\n<p>In its announcement, Meta said:<\/p>\n<p><strong>What are service messages?<\/strong><\/p>\n<p>Service messages are non-template messages that businesses send to customers while responding to an ongoing conversation. For example, when a customer contacts a business on WhatsApp and a customer service representative or a third-party AI system replies, those replies can fall under service messages<\/p>\n<p>However, businesses can send these messages only while a 24-hour customer service window is open<\/p>\n<p>The window starts or resets whenever a customer sends a message. This means businesses cannot use service messages to start a new conversation with a customer<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/10\/untitled-5_1790926075.jpg\" alt=\"\"><\/p>\n<p>Meta has introduced the change as part of its second-half 2026 pricing updates. Service messages had been free since November 1, 2024. From October 1, Meta has started charging businesses for delivered service messages on a per-message basis<\/p>\n<p>Certain utility messages sent within an open 24-hour customer service window have also become chargeable from October 1. These messages had been free since July 1, 2025<\/p>\n<p><strong>How much will businesses have to pay?<\/strong><\/p>\n<p>Meta will charge businesses based on messages that are delivered, rather than simply charging for every message sent. The price will vary depending on the market. Meta says service-message rates will be aligned with the rates it uses for utility and authentication messages in each market<\/p>\n<p>There will also be no volume-based pricing tiers for service messages<\/p>\n<p><strong>What things will still be free?<\/strong><\/p>\n<ul>\n<li><strong>1,000 Free Service Messages:<\/strong> Every month, each business number will receive 1,000 free service messages to answer customer queries.<\/li>\n<li><strong>Completely free for customers:<\/strong> General users or customers will not pay any charges for sending messages to any business or receiving replies and updates from them.<\/li>\n<li><strong>Click-to-WhatsApp Ads:<\/strong> If you start a conversation with a company by clicking on the &#8216;WhatsApp&#8217; button in an ad on Facebook or Instagram, it will be free for the company to send messages for the next 72 hours, i.e., 3 days.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/10\/standard-message-rates-infographic-0-00-00-00_1790926874.jpg\" alt=\"\"><\/p>\n<p><strong>What happens if a business has no payment method?<\/strong><\/p>\n<p>Businesses that failed to add a payment method by September 30 can have their service messages stopped from being delivered once the new charges apply. This means affected businesses using the WhatsApp Business Platform need a payment method linked to their messaging account to continue sending these chargeable service messages<\/p>\n<p><strong>Also read:<\/strong><strong>Boeing that carried Sunita Williams is set to fly again: What went wrong with Starliner 1 in 2024 &amp; what does Crew 13 have to do with it?<\/strong><strong>How is this different from Meta Business Agent?<\/strong><\/p>\n<p>The new service-message charges are separate from Meta Business Agent, Meta&#8217;s AI-powered business messaging system. Meta Business Agent became a separate category in July 2026. From August 1, Meta started charging for these messages using a token-based pricing system, which covers AI processing and message delivery<\/p>\n<p>From October 1, non-template WhatsApp Business messages can therefore fall into two categories:<\/p>\n<ul>\n<li><strong>Service messages:<\/strong> Charged per delivered message<\/li>\n<li><strong>Meta Business Agent messages:<\/strong> Charged through a separate token-based system<\/li>\n<\/ul>\n<p>Meta says a message will be charged under only one category and will not be billed twice<\/p>\n<p><strong>Will every WhatsApp Business message now cost money?<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/justfineinfotech.com\/wp-content\/uploads\/2026\/10\/images.jpg\" alt=\"\"><\/p>\n<p>No. The charging system depends on the type of message and the situation in which it is sent. Meta has also kept its free entry-point window unchanged. Messages sent within this window after a customer reaches a business through an ad that clicks to WhatsApp remain free for message delivery<\/p>\n<p>However, Meta Business Agent messages can still incur token-based charges during this period<\/p>\n<p><strong>What does this mean for businesses?<\/strong><\/p>\n<p>The October 1 change makes WhatsApp Business messaging more closely tied to Meta&#8217;s paid messaging system. Businesses using the WhatsApp Business Platform now need to account for per-message service charges, while also making sure they have a payment method linked to their account<\/p>\n<p>For customers, the change does not mean WhatsApp itself has become a paid messaging service. The new charges are aimed at businesses using WhatsApp&#8217;s commercial messaging infrastructure<\/p>\n<p>.<br \/>\nMore news&#8230;<\/p>\n<ul>\n<li>National\n<ul>\n<li>Copy link<\/li>\n<\/ul>\n<p>Share<\/li>\n<li>Tech &amp; Science\n<ul>\n<li>Copy link<\/li>\n<\/ul>\n<p>Share<\/li>\n<li>Tech &amp; Science\n<ul>\n<li>Copy link<\/li>\n<\/ul>\n<p>Share<\/li>\n<\/ul>\n<div style=\"clear:both;margin:30px 0 15px 0\">\n<p>\n    <strong>En rapport:<\/strong><br \/>\n    <a href=\"https:\/\/yoursite.com\/automation-training-benin\/\" title=\"Formation en automatisation num\u00e9rique au B\u00e9nin\u00a0: 5 comp\u00e9tences cl\u00e9s recherch\u00e9es par les employeurs en 2026\" target=\"_blank\" rel=\"noopener\"><br \/>\n      Formation en automatisation num\u00e9rique au B\u00e9nin\u00a0: 5 comp\u00e9tences cl\u00e9s recherch\u00e9es par les employeurs en 2026<br \/>\n    <\/a>\n  <\/p>\n<p>\n    &lt;a href=&quot;https:\/\/yoursite.com\/automation-africa\/&quot; title=&quot;WhatsApp <a href=\"https:\/\/justfineinfotech.com\/fr\/the-new-drycleaning-social-media-marketing-playbook-part-2\/\" title=\"Le nouveau guide du marketing sur les r\u00e9seaux sociaux pour le nettoyage \u00e0 sec (2e partie)\">Commercialisation<\/a> Automation Africa : 6 erreurs dangereuses commises par les marques au Nig\u00e9ria<br \/>\n      Automatisation du marketing WhatsApp en Afrique\u00a0: 6 erreurs dangereuses commises par les marques au Nig\u00e9ria<br \/>\n    <\/a>\n  <\/p>\n<\/div>\n<div style=\"clear:both;margin:30px 0;padding:25px;background:#f8f9fc;border:1px solid #ddd;border-radius:8px;text-align:center\">\n<h3>Vous souhaitez apprendre cela de mani\u00e8re pratique ?<\/h3>\n<p>Rejoindre <strong>Justfine Infotech<\/strong> et d\u00e9velopper de v\u00e9ritables comp\u00e9tences num\u00e9riques en IA, automatisation, d\u00e9veloppement web, marketing digital, bureautique, e-commerce, travail ind\u00e9pendant et <a href=\"https:\/\/justfineinfotech.com\/fr\/protect-older-adults-during-cybersecurity-awareness-month\/\" title=\"Prot\u00e9ger les personnes \u00e2g\u00e9es pendant le mois de la sensibilisation \u00e0 la cybers\u00e9curit\u00e9\">cybers\u00e9curit\u00e9<\/a>.<\/p>\n<p><strong>Programmes disponibles :<\/strong><br \/>\n  Certificat de 6 semaines \u2022 Certificat professionnel de 3 mois \u2022 Dipl\u00f4me de 6 mois \u2022 Dipl\u00f4me professionnel complet<\/p>\n<p><strong>WhatsApp :<\/strong><br \/>\n  +229 01 57 57 99 15<br \/>\n  +229 01 66 68 11 60<\/p>\n<p><a href=\"https:\/\/api.whatsapp.com\/send?phone=2348132690270&amp;text=Hello\" target=\"_blank\" rel=\"noopener\">Inscrivez-vous d\u00e8s maintenant<\/a><\/p>\n<\/div>\n<p class=\"ani-source\">Source: <a href=\"https:\/\/www.bhaskarenglish.in\/tech-science\/news\/whatsapp-business-platform-message-charging-policy-meta-updates-139220768.html\" target=\"_blank\" rel=\"nofollow noopener\">www.bhaskarenglish.in<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>WhatsApp Business users have entered a new charging system from October 1, with Meta now putting a price on certain messages that businesses send to customers. For some businesses, the change could also mean their messages are no longer delivered if they did not add a payment method before the deadline<\/p>","protected":false},"author":1,"featured_media":11347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[65],"tags":[2052,1478,310,591,105],"class_list":["post-11341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsapp-business-sme-growth","tag-certain","tag-charging","tag-messages","tag-starts","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts\/11341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/comments?post=11341"}],"version-history":[{"count":1,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts\/11341\/revisions"}],"predecessor-version":[{"id":11346,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/posts\/11341\/revisions\/11346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/media\/11347"}],"wp:attachment":[{"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/media?parent=11341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/categories?post=11341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justfineinfotech.com\/fr\/wp-json\/wp\/v2\/tags?post=11341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}