While artificial intelligence\u00a0is impacting all rungs of the career ladder, it poses a particularly difficult challenge for entry-level marketers attempting to build careers in an increasingly AI-powered world.\u00a0<\/p>\n
Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will \u201callow the majority of high-performing marketing teams to eliminate the traditional bottom rungs of the corporate ladder\u201d by 2030.\u00a0<\/p>\n
Almost a fifth (18%) of the 1,300 marketing leaders surveyed have already eliminated early stage marketing roles due to automation.\u00a0<\/p>\n
However, AI also posing opportunities, as 16% report having created new roles in the face of technological advancement.\u00a0<\/p>\n
CMOs are being urged to assess junior marketers\u2019 strategic and critical thinking skills when hiring, as expectations on staff change from demonstrating executional skills<\/p>\n
\u201cThe key is to evaluate how they think, not what they know,\u201d write researchers Kristina LaRocca-Cerron and Lacretia Marsh.\u00a0<\/p>\n
Looking at how entry-level marketers develop skills, the research suggests that while communication, empathy, conflict management and relationship building previously developed over time thanks to exposure to senior leaders, marketers now \u201cmust build those skills early\u201d to get ahead.\u00a0<\/p>\n
The issue of implementing AI into marketing teams is causing concern for leaders.\u00a0<\/p>\n
Most (66.5%) of the 2,350 respondents to Marketing Week\u2019s 2026 Career & Salary Survey have identified an AI skills gap within their team over the past 12 months. In fact, possession of an effective AI skillset is a bigger concern for marketers than data and analytics capability (44.2%) or an understanding of martech (31.1%)<\/p>\n
According to the data, fear over the AI skills gap grows with seniority. Some 73.5% of CMOs and marketing directors<\/a> have concerns about a lack of AI capability within their team, a figure which drops to 68.5% of senior managers and 58.8% of junior managers<\/p>\n \n En rapport:<\/strong> \n Rejoindre Justfine Infotech<\/strong> and build real digital skills in AI, automation, web development, digital marketing, office productivity, e-commerce, freelancing and <a href="https:\/\/justfineinfotech.com\/cybers\u00e9curit\u00e9<\/a>-vendors-turn-to-multi-model-open-ai-to-bypass-guardrails-techtarget\/” title=”Cybersecurity vendors turn to multi-model, open AI to bypass guardrails | TechTarget”>cybersecurity<\/a>.<\/p>\n Programmes disponibles :<\/strong> WhatsApp :<\/strong>
\n
\n Formation en automatisation num\u00e9rique au B\u00e9nin\u00a0: 5 comp\u00e9tences cl\u00e9s recherch\u00e9es par les employeurs en 2026
\n <\/a>\n <\/p>\n
\n Automatisation du marketing WhatsApp en Afrique\u00a0: 6 erreurs dangereuses commises par les marques au Nig\u00e9ria
\n <\/a>\n <\/p>\n<\/div>\nVous souhaitez apprendre cela de mani\u00e8re pratique ?<\/h3>\n
\n Certificat de 6 semaines \u2022 Certificat professionnel de 3 mois \u2022 Dipl\u00f4me de 6 mois \u2022 Dipl\u00f4me professionnel complet<\/p>\n
\n +229 01 57 57 99 15
\n +229 01 66 68 11 60<\/p>\n