Economy

The Lighthouse Strengthens Leadership with 2 Creator Economy Hires | LBBOnline

The Lighthouse Strengthens Leadership with 2 Creator Economy Hires | LBBOnline

The Lighthouse has appointed Simone Oliver as VP of editorial and programming and Jeremy Jankowski as VP of business development and partnerships, bringing two seasoned media and Creator Economy executives into key leadership roles as The  Lighthouse continues to expand its programming, content, community, and commercial ecosystem

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Creator economy 2.0 signals a shift from influence to enterprise

Creator economy 2.0 signals a shift from influence to enterprise

The creator economy may have started with likes, followers and viral moments, but the conversation around it is changing. Today, creators are expected to do far more than generate views. They are launching businesses, shaping purchase decisions, building communities and increasingly becoming long-term partners for brands rather than just campaign collaborators

Creator economy 2.0 signals a shift from influence to enterprise Read Post »

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