Étape importante de Storyboard18 | Premier CDO de Meta | WhatsApp sous surveillance gouvernementale
Voici les cinq principales actualités du monde de la publicité, du marketing et des marques.
Lay’s uses WhatsApp to create a group chat for World Cup fans
The Sports Marketing Playbook Lay’s uses WhatsApp to create a group chat for World Cup fans • March 16, 2026 • Ivy Liu
Lay’s uses WhatsApp to create a group chat for World Cup fans Lire l'article »
Fonctionnalités de l'assistant WhatsApp IA de Perplexity
Perplexity AI once lived inside WhatsApp. Millions of users texted a simple phone number and got instant, do, where it fell short, and why Meta pulled the plug
Fonctionnalités de l'assistant WhatsApp IA de Perplexity Lire l'article »
Meta Wants to Charge for Social Impact WhatsApp Messages – ICTworks
Starting October 1 2026, anyone using WhatsApp as a platform to reach their target audience will becharged by Meta for outbound messages
Meta Wants to Charge for Social Impact WhatsApp Messages – ICTworks Lire l'article »
EU orders Meta to open WhatsApp to rival AI chatbots
The EU has told Meta that it must allow AI chatbots operated by rival firms to use WhatsApp for free
EU orders Meta to open WhatsApp to rival AI chatbots Lire l'article »
La Commission européenne ordonne à Meta d'ouvrir WhatsApp aux chatbots concurrents
Meta promeut son propre assistant IA, Meta AI, au sein de WhatsApp. L'application autorisait auparavant les assistants tiers tels que ChatGPT, mais ces fonctionnalités ont été restreintes fin 2025. L'entreprise doit désormais rétablir la prise en charge des services alternatifs suite à une injonction de la Commission européenne.
La Commission européenne ordonne à Meta d'ouvrir WhatsApp aux chatbots concurrents Lire l'article »
Créez un assistant immobilier IA sur WhatsApp grâce au kit de développement logiciel Strands Agents et à AWS End User Messaging | Amazon Web Services
Créez un assistant immobilier basé sur l'IA sur WhatsApp en utilisant le SDK Strands Agents et AWS End User Messaging.
Meta Business Agent Billing Starts Aug 1: Free Test Window Ends in Days
Meta’s AI agent for WhatsApp, Instagram, and Messenger is free to deploy right now — and that changes in 15 days. On August 1, 2026, per-token charges kick in for every conversation the Meta Business Agent handles, at a rate of $2.00 per million tokens, which Meta translates to roughly 4 to 5 cents per…
Meta Business Agent Billing Starts Aug 1: Free Test Window Ends in Days Lire l'article »
EU Antitrust Order Reopens WhatsApp to ChatGPT, Setting Precedent for AI Markets
ChatGPT returned to WhatsApp across the European Economic Area on Sunday — not because Meta changed its mind, but because the European Commission forced it to, deploying one of the rarest enforcement instruments in EU competition law to prevent a dominant messaging platform from locking rival AI assistants out of a gateway to roughly half…
EU Antitrust Order Reopens WhatsApp to ChatGPT, Setting Precedent for AI Markets Lire l'article »
Meta AI rival chatbots gets free WhatsApp access
Meta, the Mark Zuckerberg-founded company and tech giant, is all set to give its rival AI chatbots free access to the social messaging service “WhatsApp.”
Meta AI rival chatbots gets free WhatsApp access Lire l'article »
ChatGPT est de retour sur WhatsApp, l'UE a forcé Meta à le faire.
ChatGPT is once again available directly in WhatsApp in the EU. OpenAI restored the service for the European Economic Area on July 13, after it had been unavailable for about half a year. You can access the assistant rate ChatGPT app
ChatGPT est de retour sur WhatsApp, l'UE a forcé Meta à le faire. Lire l'article »
WhatsApp Business permet désormais de gérer deux comptes simultanément : voici comment.
Businesses juggling two phone numbers on WhatsApp no longer need a spare device to do it. WhatsApp Business beta for Android version 2.24.27.5 is rolling out multi-account support
WhatsApp lance Business Agent, une application basée sur l'IA, en Inde et étend ses outils d'assistance client destinés aux entreprises.
(Retrouvez toute l'actualité économique, les dernières nouvelles et les mises à jour sur The Economic Times.)
Lancement de l'IA professionnelle sur WhatsApp pour les petites entreprises en Inde
To enable small businesses with AI-powered customer support directly into the WhatsApp Business app, we’ve launched Business AI in India. Available in all native languages in India, this feature enables eligible businesses to respond to customer queries 24/7, capture leads, book appointments, and drive sales — without needing any additional tools or platforms
Lancement de l'IA professionnelle sur WhatsApp pour les petites entreprises en Inde Lire l'article »
Meta Brings AI Business Agent to WhatsApp to Power 24/7 Customer Service
The AI-powered assistant is designed to let businesses run end-to-end customer service operations around the clock, without the overhead of large support teams
Meta Brings AI Business Agent to WhatsApp to Power 24/7 Customer Service Lire l'article »
10 Best WhatsApp Marketing Software to Send Bulk Messages (2026)
WhatsApp is the most used messaging app in the world winning over WeChat, Facebook Messenger, and Telegram by a wide margin
10 Best WhatsApp Marketing Software to Send Bulk Messages (2026) Lire l'article »
Send WhatsApp Business messages with AWS End User Messaging Social | Amazon Web Services
WhatsApp reaches over 3 billion monthly active users worldwide — with more than 2 billion using it every day — making it the single most direct channel for customer communication at global scale. AWS End User Messaging Social gives you a managed API to send WhatsApp Business messages without building or maintaining your own WhatsApp…
Meta offre un accès gratuit à WhatsApp à ses chatbots IA concurrents en pleine enquête de l'UE
BRUXELLES, 12 mai (Reuters) - Meta Platforms a proposé d'offrir aux chatbots d'IA concurrents un accès gratuit à son service de messagerie WhatsApp pendant un mois, le temps d'examiner les solutions aux problèmes de concurrence soulevés par l'UE, a annoncé mardi le géant américain de la technologie. Cette initiative pourrait lui éviter une lourde amende.
English (UK) 
Français