BoF LIVE | The Fashion Brand’s Guide to Standing Out on TikTok

The era of top-down brand marketing is fracturing like never before. As digital subcultures decentralise influence, there is a shift away from selling a lifestyle to building communities of brand fans

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The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”

The underwear juggernaut has been hard at work revitalising its offer by returning to its glamorous roots. But its massive cosmetics and fragrance business has been slower to transform

LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion

The former Versace designer is set to open a new aesthetic era at one of Giorgio Armani’s biggest lines. The appointment marks the Italian fashion empire’s first creative shake-up since its founding

Source: www.businessoffashion.com