Introduction
The Basics
What is a search engine?01:27
How does search work?02:21
How much traffic each page and rank gets?01:56
The Three Pillars of Ranking
The three pillars of ranking01:09
Relevance03:24
Trust02:54
Quality02:41
The Google Updates
Google Penguin Update04:09
Google Panda Update04:00
Google Hummingbird Update02:01
Google Pigeon Update02:07
Google Rankbrain Update03:11
One strategy to deal with all updates02:53
Keyword Research
What are keywords and how to research them02:53
Obtaining a huge list of keywords02:14
Identifying Keywords That’ll Get You Traffic02:57
High Competition vs Low Competition03:00
Keyword Targeting A Shot In The Dark02:19
Progressive SEO Strategy02:55
On Page SEO Factors
What is Mobile Compatibility02:14
What Robots txt Does for Your Search Ranking02:07
How to Create and Submit a Sitemap Correctly02:09
Why HTTPS is So Important for Search01:52
Outbound Links01:14
Valid HTML01:11
Site Performance and Ranking02:07
Semantic HTML01:25
Link Building & Why It’s Important
What is Link building?02:19
Why will link building never go away01:25
Social Media and SEO
How Social Media Affects SEO?02:25
How Facebook Affects SEO?02:01
How Twitter Affects SEO?01:57
How Pinterest works with SEO?02:32
Using Google Analytics For SEO
Introducing Google Analytics01:22
Why Use Google Analytics?01:47
Analyzing Keywords in Analytics03:19
Demographs and Other Data02:13
Other Analytics Tools02:46
Designing The Content For SEO
How Much Content You Should Have On Page?02:47
How Many Types Of Content to Target?02:37
Using Analytics To Design Better Content02:10
Why Consistency Will Win Over Everything Else?02:11
How to Curate Content and Win?02:34
How to Get Content Ideas02:14
Fixing SEO Issues
Site Not Listed In Google02:33
Rankings Dropping Fast02:32
Site Penalized By Penguin01:54
Local SEO Targeting
What is Local SEO?01:20
Targeting Local SEO Keywords02:13
Getting Citations03:15
Search Metadata
What Is Extra Metadata02:41
Microformats, Rich Snippets & Schema03:11
SEO Death
Seo Death – Part 105:28
Seo Death – Part 204:26
SEO Professionally
Why SEO Will Never Go Out Of Fashion02:46
Hiring The Right SEO Agencies03:33
Glossary
What They Mean05:57
Introduction
